Analyzing the fan journey in music and Web3 from project discovery to post-mint community engagement, based on interviews with 22 music NFT collectors and subject-matter experts.

It took nearly one whole year for the independent music community to see some initial fruits from Epic Games’ acquisition of Bandcamp.

A first-of-its-kind snapshot into the distinct imprint of music NFTs in Latin America, outlining the ecosystem’s key region-specific characteristics and trends.

If the music industry is an orchestra, curation is like its conductor — arranging and guiding otherwise disparate artists, scenes, and styles into a dynamic, narrative whole that is much greater than the sum of its parts.

We are thrilled to introduce our inaugural Wavelengths Summit — our flagship conference on what’s next in music and tech, which will take place on May 6, 2023 in Bushwick, Brooklyn.

Several tools exist today that allow artists and brands alike to generate high-quality, convincing AI voices with just minutes of training data.

Music’s potential in virtual worlds is much more than just a game.

Hint: Yes, it really is about the music.

Over the last few months, three teams working on the bleeding edge of music AI technology led private workshops for the Water & Music community, as part of our Season 3 research on creative AI for the music industry.

On February 21, 2023, Water & Music partnered with DC-based music company Phlote to host our fourth in-person Wavelengths: A roundtable discussion on the future of financially sustainable music communities.

In today’s crowded landscape, the best moat you can invest in as an artist is a strong, memorable brand — which comes downstream of good marketing.

Understand how music-industry stakeholders are currently leveraging and thinking about creative AI, including cross-industry patterns in AI-related needs and sentiments.