THE SIGNAL IN THE NOISE

Transform complex market challenges into competitive advantages with Water & Music's premium consulting and research services. We provide hands-on strategic guidance in music tech to companies of all sizes, backed by our industry-leading analysis and research infrastructure.

YOUR CHALLENGES

MAKING HIGH-STAKES DECISIONS. The music tech landscape is transforming faster than ever, with new platforms, business models, and technologies emerging daily. Without clear signals, you risk missing critical opportunities or misallocating resources on overhyped trends.

BUILDING FUTURE-PROOF BUSINESSES. Today's success doesn't guarantee tomorrow's relevance in music tech. You need to validate strategic bets with concrete data, align teams around genuine opportunities, and develop frameworks that evolve with the market.

OUR PREMIUM SERVICES

STRATEGIC ADVISORY THAT DRIVES REAL OUTCOMES. We guide executive teams through critical inflection points with hands-on support. Our frameworks have helped clients secure major funding rounds, launch successful products, and navigate complex market transitions. You get direct access to our veteran analysts who combine deep music industry knowledge with commercial and technical expertise.

RESEARCH THAT REVEALS HIDDEN OPPORTUNITIES. We go beyond surface-level market analysis to uncover truly actionable insights. Through primary research with industry leaders, custom consumer studies, and rigorous technical assessment, we help you spot opportunities others miss. Our proprietary datasets and analytical tools transform complex market signals into clear strategic direction.

FLEXIBLE PARTNERSHIPS THAT MEET YOUR NEEDS. We structure our engagements around your specific challenges and timeline. Whether you need a focused strategic sprint or ongoing advisory support, we adapt our approach to deliver maximum value. Our collaborative process ensures you get exactly the intelligence and guidance needed to achieve your objectives.

TESTIMONIALS

PRS FOR MUSIC


The Water & Music team have been a really valuable resource, equipping PRS with expert insights into the AI music market. Thoroughly researched, well-structured, and consistently clear, the reports created by Water & Music have enabled us to engage in informed and impactful discussions. The Water & Music team is a pleasure to work with, always receptive to new ideas and feedback. We recommend their services to any business looking to stay ahead in the rapidly evolving music and tech landscape.
Policy and Public Affairs

TUNECORE


Cherie's Strategic Systems workshops came at a pivotal moment for TuneCore, as we were working to refine our Product and Business strategy in a fast-evolving music industry. Her approach helped our cross-functional teams uncover patterns, align on priorities, and connect short-term wins to longer-term impact … Beyond the frameworks, what stood out was how engaging and collaborative the sessions were, creating momentum across teams and a shared language to move forward.
Dipanjan Kolay
Vice President, Product

ACRYLIC


Working with Cherie was a total game-changer. She and her team completely redesigned our pitch deck, making it simpler, punchier, and way more impactful. She also took the lead on one of the most time-consuming parts: Market data and insights. Thanks to Water & Music's access to verifiable industry data and their solid reputation, that section now carries real weight … Put simply, Cherie just gets it — whether you're fundraising or need someone sharp to help bulletproof your narrative for investors in music and beyond, she's the one.
Jeremy Da
Founder/CEO

MUSICAL AI


Working with Water & Music had a definite impact in giving Musical AI better strategic clarity on attribution challenges in AI … Their expertise, research, and advice set them apart as invaluable partners to us. Navigating the pace of change in our industry isn't easy. W&M made it much more approachable.
Sean Power
Co-Founder/CEO

MOOD WORKS


Cherie and the W&M team's rigorous research was instrumental both in validating and challenging our assumptions about the evolving state of the industry, and brought fresh insights to the table that have moved the needle on our strategic planning ever since.
Rob Filomena
CEO

HARMONY


Cherie's feedback for our pitch deck was clear, actionable, and extremely thorough. With her help, we were able to greatly improve our deck's narrative, presentation, and information hierarchy within days of receipt. It's been an invaluable step in our fundraising journey so far — highly recommend!
Robert Aparri
Founder/CEO

START THE CONVERSATION

Book a free exploratory call directly by clicking here, or email us at hi@waterandmusic.com .