Mapping the new music business

In a rapidly changing landscape, knowledge is power.

Water & Music is the go-to innovation platform for the music business. Through our unique blend of data-driven research, online education, and in-person events, we help our global community of thousands of artists and industry professionals not just stay ahead of the curve, but also translate emerging trends into transformative business opportunities.

Our mission is to advance the music industry through progressive technology, collaborative initiatives, and transparent practices.

Starter Packs

Get up to speed with our foundational guides on music and tech, grounded in our research findings.

Emerging tech for independent artists

Music streaming platform models

Music AI deepfakes

Music and brand partnerships

Digital music curation

Music in virtual worlds

Digital music marketing

New music communities

Music/Web3 data

New tech, old rights


Curated databases and analyses that connect the dots across pivotal industry trends, startups, and deals.

Music Ai Database

Music Industry Data Tools

Music AI Ethics Tracker

Music-Tech Ownership Ouroboros

"For Artists" Streaming Product Matrix

Daily Music Data (Member View)


Member Connections

Member-exclusive discussions, showcases, and interviews with today's music-industry innovators.


Explore our full collection of articles and perspective on music-tech developments.


Level up with our on-demand courses, or support music-tech in style with our expansive merch collection.