Wavelengths 003: Crafting superfan experiences, from the physical to the digital

On January 19, 2023, we hosted our third Wavelengths at One Hundred Shoreditch in London, where industry leaders discussed crafting superfan experiences, from the physical to the digital .

As touring and streaming increasingly fail to present sustainable revenue streams to middle class artists, it’s never been more critical for artists to find their true fans — fans that will follow their artists throughout their careers, across projects and platforms.

Beyond revenue implications, superfans can play an important role in helping artists do fulfilling work. Most notably, in the last few years we’ve seen a rise in fan-run online communities, which incentivize fans to interact with, entertain and create value amongst themselves, allowing artists a much-needed respite from the grind of constant content creation for social media algorithms.

Despite this, physical and digital methods of fan engagement are often viewed within their own bubbles. In this event, we brought together superfan experts from across the physical and digital worlds, to discuss how artists, management teams and – and indeed fans — can come together to help artists build fulfilling, sustainable careers.

Thanks so much to our moderator Katherine Bassett, our speakers Tersha Willis ( Terrible ), Robin Shaw ( iiNDYVERSE ), and Josh Dalton ( Serenade ) and Mike Pollard ( Nina Protocol ), and our events lead Diana Gremore for making our third Wavelengths an amazing success!

Our paying research members can now access a recording of the conversation below.

We’ve already got two more Wavelengths in the works for different cities this year, and are excited to continue building out our events vertical at large!

If you’d like to support our future research and community initiatives and get first access to upcoming events, you can mint our London Wavelengths NFT here .