Mapping the new music business

In a rapidly changing landscape, knowledge is power.

Water & Music is a leading provider of tech research, consulting, and education for the music business. From exclusive databases and trend analysis to online courses and a highly engaged member community, we deliver high-value products and services that help our thousands of industry customers stay ahead of the curve, enhance their skills, and achieve their goals.

Our mission is to empower music professionals with the knowledge, insights, and connections they need — not only to navigate innovation, but also to become active participants in advancing the industry forward.

Starter Packs

Get up to speed with our foundational guides on music and tech, grounded in our research findings.

Proactive innovation in the music business: A manifesto

Emerging tech for independent artists

Music streaming platform models

Music AI deepfakes

Music and brand partnerships

Digital music curation

Music in virtual worlds

Digital music marketing

New music communities

Music/Web3 data

New tech, old rights


Curated databases and analyses that connect the dots across pivotal industry trends, startups, and deals.

Music Ai Database

Music Industry Data Tools

Music AI Ethics Tracker

Music-Tech Ownership Ouroboros

"For Artists" Streaming Product Matrix

Daily Music Data (Member View)


Member Connections

Member-exclusive discussions, showcases, and interviews with today's music-industry innovators.


Explore our full collection of articles and perspective on music-tech developments.


Level up with our on-demand courses, or support music-tech in style with our expansive merch collection.