New tools for music marketing ROI: Key webinar takeaways
On May 7, 2025, Water & Music hosted a webinar exploring one of the most persistent challenges in the music business: Measuring and achieving positive ROI on marketing campaigns in the streaming era.
Nearly 200 members joined our session featuring Darya Pourshasb (Founder/CEO of Ampd) and Nicholas Minicucci (Founder of Immensity), two entrepreneurs addressing the same problem of marketing ROI from complementary angles.
At a time when an estimated 90% of artist marketing campaigns lose money — and 40% of industry pros struggle to measure whether their data investments are actually paying off (according to our 2024 State of Data report) — the insights from our webinar offered a rare glimpse into what actually works in music marketing today.
Below are the full webinar recording and slides, followed by key insights that emerged from our conversation.
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