Water & Music is a research and intelligence network for the new music business.
Our mission is to make the music industry more innovative, cooperative, and transparent. We accomplish this through a peer-to-peer approach to knowledge exchange that consistently beats the market on identifying trends in music, technology, and culture.
Our outputs include:
- Newsletters and research projects on cutting-edge music-tech trends that leverage the multidisciplinary knowledge and experience of our professional network.
- A private online community and in-person events network that serve as the de facto destinations for watercooler conversations among today’s industry innovators.
- Events and educational workshops that introduce our community to the perspectives of practitioners building the future of the industry.
Through a transparent, community-informed approach to research and operations, we hope to elevate our collective understanding of the music-industry landscape, and equip our readers with the tools and mindsets to navigate it successfully.
What do you want to do today?
Track emerging trends
The future doesn’t just “happen” — it’s actively being created right now, at the fringes of technology and culture. Deep-dive early into the newest tech trends, so you can best equip yourself for what’s to come.
Build stronger foundations
Our Starter Pack series dives into fundamental concepts driving business in today's music-tech ecosystem, grounded in evergreen frameworks from our research.
Develop artist strategy
Rising above the noise and building a sustainable career and fan base are only getting more challenging — but the industry is also riper than ever for experimentation.
Get smart on IP
Any strategic decision around music and tech is contingent on an accurate understanding of intellectual property and copyright, which form the bedrock of the modern music business.