The Score: Was Justin Bieber’s first in-game concert a success?
September 12 2022

Justin Bieber played his first-ever in-game concert in Garena Free Fire, a battle-royale game exclusive to mobile devices, on August 27, 2022. Did it generate the buzz and results that we expected!

The artist team, today & tomorrow: Takeaways from W&M Summer School 2022
September 09 2022

A recap of how we designed the latest iteration of the W&M Academy, and the main themes that our speakers shared with our community.

Splitting the difference: Music and Web3’s multiplayer problem
September 07 2022

Continuing Water & Music’s exploration of the legal maze around music and Web3, this article takes a closer look at nascent smart-contract developments around collaborative splits for Web3-native music releases.

CC: Hiring trends across community management, TikTok strategy, metaverse affairs, and more

Introducing our new, collaborative editorial vertical about the future of work in the music business. On a biweekly basis, our research team highlights the most interesting jobs emerging in music — “interesting” defined as involving new technologies, skill sets, strategic priorities, and cross-industry synergies like in gaming, fitness, and podcasts — as a vector for charting potential futures for the music industry as a whole.

Discord digests
Key takeaways from our discussion on avatar rapper FN Meka
September 03 2022

The FN Meka debacle has more resonance from a branding/ethics perspective, than it does as a purely technological case study.

The Score: Blackpink, PUBG, and the rise of virtual concerts in mobile games
August 29 2022

Introducing our new, collaborative editorial vertical exploring the intersection of music and video games.

Discord digests
Muse’s NFT album becomes first to hit the UK charts — but does it land?
August 25 2022

The FN Meka debacle has more resonance from a branding/ethics perspective, than it does as a purely technological case study.

Music NFT aggregators challenge the streaming status quo
August 05 2022

There is a new generation of alternative streaming and curation services being built on top of music NFTs, providing a crucial contextual and social layer on top of the wider music/Web3 ecosystem as it scales.

After the drop: Measuring the lifetime value of music NFTs
July 28 2022

A starting metrics framework for evaluating and comparing different music NFT drops over time, with a focus on tracking collector activity and gauging the overall community health of music NFT projects.

Discord digests
The music metaverse is not free from red tape
July 27 2022
Choose your own adventure: A music metaverse path finder
July 13 2022

A self-directed guide for artists and their teams to explore the diverse set of entry points into musical metaverse experiences.

Currents: Live music DAOs and virtual merch
July 12 2022