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Justin Bieber played his first-ever in-game concert in Garena Free Fire, a battle-royale game exclusive to mobile devices, on August 27, 2022. Did it generate the buzz and results that we expected!
A recap of how we designed the latest iteration of the W&M Academy, and the main themes that our speakers shared with our community.
Continuing Water & Music’s exploration of the legal maze around music and Web3, this article takes a closer look at nascent smart-contract developments around collaborative splits for Web3-native music releases.
Introducing our new, collaborative editorial vertical about the future of work in the music business. On a biweekly basis, our research team highlights the most interesting jobs emerging in music — “interesting” defined as involving new technologies, skill sets, strategic priorities, and cross-industry synergies like in gaming, fitness, and podcasts — as a vector for charting potential futures for the music industry as a whole.
The FN Meka debacle has more resonance from a branding/ethics perspective, than it does as a purely technological case study.
Introducing our new, collaborative editorial vertical exploring the intersection of music and video games.
The FN Meka debacle has more resonance from a branding/ethics perspective, than it does as a purely technological case study.
There is a new generation of alternative streaming and curation services being built on top of music NFTs, providing a crucial contextual and social layer on top of the wider music/Web3 ecosystem as it scales.
A starting metrics framework for evaluating and comparing different music NFT drops over time, with a focus on tracking collector activity and gauging the overall community health of music NFT projects.
A self-directed guide for artists and their teams to explore the diverse set of entry points into musical metaverse experiences.
