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Web3
Mapping the fan journey in music and Web3
March 29 2023

Analyzing the fan journey in music and Web3 from project discovery to post-mint community engagement, based on interviews with 22 music NFT collectors and subject-matter experts.

Gaming
The Score: Mapping Epic Games’ future music strategy
March 28 2023

It took nearly one whole year for the independent music community to see some initial fruits from Epic Games’ acquisition of Bandcamp.

Web3
Music NFTs in Latin America: Collaborative database
March 23 2023

A first-of-its-kind snapshot into the distinct imprint of music NFTs in Latin America, outlining the ecosystem’s key region-specific characteristics and trends.

Starter Packs
Starter Pack: Digital music curation
March 20 2023

If the music industry is an orchestra, curation is like its conductor — arranging and guiding otherwise disparate artists, scenes, and styles into a dynamic, narrative whole that is much greater than the sum of its parts.

Summit
FAQ: Wavelengths Summit
March 13 2023

We are thrilled to introduce our inaugural Wavelengths Summit — our flagship conference on what’s next in music and tech, which will take place on May 6, 2023 in Bushwick, Brooklyn.

Artificial intelligence
Voices “R” Us: The future of voice models in the music business
March 08 2023

Several tools exist today that allow artists and brands alike to generate high-quality, convincing AI voices with just minutes of training data.

Starter Packs
Starter Pack: Music in virtual worlds
March 06 2023

Music’s potential in virtual worlds is much more than just a game.

Artificial intelligence
What musicians REALLY want from creative AI tools
March 01 2023

Hint: Yes, it really is about the music.

Artificial intelligence
WATCH — The latest music AI tools in action from Never Before Heard Sounds, Harmonai, and more
February 28 2023

Over the last few months, three teams working on the bleeding edge of music AI technology led private workshops for the Water & Music community, as part of our Season 3 research on creative AI for the music industry.

Community
Wavelengths 004: Building sustainable music communities
February 25 2023

On February 21, 2023, Water & Music partnered with DC-based music company Phlote to host our fourth in-person Wavelengths: A roundtable discussion on the future of financially sustainable music communities.

Starter Packs
Starter Pack: Digital music marketing
February 20 2023

In today’s crowded landscape, the best moat you can invest in as an artist is a strong, memorable brand — which comes downstream of good marketing.

Artificial intelligence
Temp check: AI sentiment across the music industry
February 16 2023

Understand how music-industry stakeholders are currently leveraging and thinking about creative AI, including cross-industry patterns in AI-related needs and sentiments.