A starting metrics framework for evaluating and comparing different music NFT drops over time, with a focus on tracking collector activity and gauging the overall community health of music NFT projects.
A self-directed guide for artists and their teams to explore the diverse set of entry points into musical metaverse experiences.
Cutting through the hype to present tangible, focused opportunities for growth and improvement around one of the most in-demand and fundamental use cases for musical metaverse experiences today: Having fun with friends.
A diverse set of ideas to monetize music IP and engage meaningfully with fans in the metaverse, across three main categories: Creating visually immersive content, licensing music IP directly to platforms’ content libraries, and making artist IP available for user identity and expression.
A set of nine artist- and fan-centric design principles for building the next generation of musical metaverse experiences.
Where the production and physical space limitations for this type of augmented reality inhibits scaling this type of experience to mass audiences, we can see the metaverse – with its many platforms and worlds, and with varying levels of interactivity – being a place where we see more of these estates extend their reach using new technologies.
In response to growing demand and market activity, we’ve updated our music NFT contract builder to include off-chain, IRL benefits around merchandise and access, which comprise some of the fastest-growing forms of utility around music NFTs.