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Gaming
The Score: Is Lil Nas X’s League of Legends collaboration his smartest play yet?
September 26 2022

Riot Games, the studio behind League of Legends, has collaborated with Lil Nas X on the 2022 League of Legends World Championship (Worlds) Tournament anthem, “Star Walkin.’”

Careers
Community Barometer, Q2 2022: The future of work
September 23 2022

Our latest community barometer survey identified several challenges currently affecting music-industry workers in a rapidly changing market, while providing context on whether workers feel equipped with the skills needed to enact change in their careers and in the wider music business. 

Careers
CC: Product managers for avatar artists, music/podcast politics, ecommerce services, and more
September 21 2022

Introducing our new, collaborative editorial vertical about the future of work in the music business. On a biweekly basis, our research team highlights the most interesting jobs emerging in music — “interesting” defined as involving new technologies, skill sets, strategic priorities, and cross-industry synergies like in gaming, fitness, and podcasts — as a vector for charting potential futures for the music industry as a whole.

Web3
Sidechain: Venice, Warner Music, and more cross the Web2/Web3 bridge
September 20 2022

Introducing our new, collaborative editorial vertical dedicated to tracking the music/Web3 landscape.

Gaming
The Score: Was Justin Bieber’s first in-game concert a success?
September 12 2022

Justin Bieber played his first-ever in-game concert in Garena Free Fire, a battle-royale game exclusive to mobile devices, on August 27, 2022. Did it generate the buzz and results that we expected!

Artists
The artist team, today & tomorrow: Takeaways from W&M Summer School 2022
September 09 2022

A recap of how we designed the latest iteration of the W&M Academy, and the main themes that our speakers shared with our community.

Web3
Splitting the difference: Music and Web3’s multiplayer problem
September 07 2022

Continuing Water & Music’s exploration of the legal maze around music and Web3, this article takes a closer look at nascent smart-contract developments around collaborative splits for Web3-native music releases.

Careers
CC: Hiring trends across community management, TikTok strategy, metaverse affairs, and more

Introducing our new, collaborative editorial vertical about the future of work in the music business. On a biweekly basis, our research team highlights the most interesting jobs emerging in music — “interesting” defined as involving new technologies, skill sets, strategic priorities, and cross-industry synergies like in gaming, fitness, and podcasts — as a vector for charting potential futures for the music industry as a whole.

Discord digests
Key takeaways from our discussion on avatar rapper FN Meka
September 03 2022

The FN Meka debacle has more resonance from a branding/ethics perspective, than it does as a purely technological case study.

Gaming
The Score: Blackpink, PUBG, and the rise of virtual concerts in mobile games
August 29 2022

Introducing our new, collaborative editorial vertical exploring the intersection of music and video games.

Discord digests
Muse’s NFT album becomes first to hit the UK charts — but does it land?
August 25 2022

The FN Meka debacle has more resonance from a branding/ethics perspective, than it does as a purely technological case study.

Web3
Music NFT aggregators challenge the streaming status quo
August 05 2022

There is a new generation of alternative streaming and curation services being built on top of music NFTs, providing a crucial contextual and social layer on top of the wider music/Web3 ecosystem as it scales.