Securing an endorsement deal is no longer a matter of “selling out”; for many artists, it’s a matter of survival.

Analyzing the fan journey in music and Web3 from project discovery to post-mint community engagement, based on interviews with 22 music NFT collectors and subject-matter experts.

A first-of-its-kind snapshot into the distinct imprint of music NFTs in Latin America, outlining the ecosystem’s key region-specific characteristics and trends.

If the music industry is an orchestra, curation is like its conductor — arranging and guiding otherwise disparate artists, scenes, and styles into a dynamic, narrative whole that is much greater than the sum of its parts.

Music’s potential in virtual worlds is much more than just a game.

Over the last few months, three teams working on the bleeding edge of music AI technology led private workshops for the Water & Music community, as part of our Season 3 research on creative AI for the music industry.

In today’s crowded landscape, the best moat you can invest in as an artist is a strong, memorable brand — which comes downstream of good marketing.

Understand how music-industry stakeholders are currently leveraging and thinking about creative AI, including cross-industry patterns in AI-related needs and sentiments.

Addressing artists’ legal questions about creative AI and ownership, through the lens of AI tools’ terms of use.

A comprehensive, first-of-its-kind framework for understanding the music AI tooling landscape, including greater transparency into tech stacks, use cases, and business models for all stakeholders in the music AI value chain.

A comprehensive, first-of-its-kind framework for understanding the music AI tooling landscape, including greater transparency into tech stacks, use cases, and business models for all stakeholders in the music AI value chain.