We interviewed nearly 20 different artists and community leaders from underrepresented genres in Web3, to learn about the role of genre in shaping long-term branding strategies as well as artist sentiment around the technology.

A self-directed guide for artists and their teams to explore the diverse set of entry points into musical metaverse experiences.

Cutting through the hype to present tangible, focused opportunities for growth and improvement around one of the most in-demand and fundamental use cases for musical metaverse experiences today: Having fun with friends.

A diverse set of ideas to monetize music IP and engage meaningfully with fans in the metaverse, across three main categories: Creating visually immersive content, licensing music IP directly to platforms’ content libraries, and making artist IP available for user identity and expression.

A set of nine artist- and fan-centric design principles for building the next generation of musical metaverse experiences.

In response to growing demand and market activity, we’ve updated our music NFT contract builder to include off-chain, IRL benefits around merchandise and access, which comprise some of the fastest-growing forms of utility around music NFTs.

Over the last month, several contributors in the Water & Music community collaborated to analyze music NFT market dynamics, based on data from our members-only music NFT database. This report is the result — an in-depth analysis of 2021 music NFT sales by artist genre, platform/protocol, and label affiliation, covering over $86M worth of revenue, as well as a qualitative discussion of popular and emerging forms of utility that have emerged around the format in the last year.