Katherine Bassett

Last week, we were joined for a Water Cooler interview with Alex Brees, CEO of un:hurd — a platform which allows independent artists to create and automate targeted marketing campaigns.

As revenue streams for artists become more precarious over time, merchandise has stepped in as a dependable alternative. At their best, these items can be artistic statements in their own right.

Jessica is the cofounder/CEO of AudioShake, a music startup that uses AI to break down songs into separate stems. They’ve raised several million dollars in funding, most recently led by celebrity investors like Metallica and Miley Cyrus.

Amber is an investor and founder (her community software startup Zyper was acquired by Discord) and author of the book The Rise of Virtual Communities.

For many observers, it can feel like Web3 is in the grips of an identity crisis.

For many artists and their teams, it feels like the Web3 playbook — which had barely been written in the first place — has once again been ripped up.

As touring and streaming increasingly fail to present sustainable revenue streams to middle class artists, it’s never been more critical for artists to find their true fans — fans that will follow their artists throughout their careers, across projects and platforms.

To platform more voices from the Water & Music community, we’ve decided to reignite our Community Member Q&A section. Biweekly, we’ll be running a Q&A with W&M members doing particularly innovative or interesting work with music and technology.

To platform more voices from the Water & Music community, we’ve decided to reignite our Community Member Q&A section. Biweekly, we’ll be running a Q&A with W&M members doing particularly innovative or interesting work with music and technology.

Our latest community barometer survey identified several challenges currently affecting music-industry workers in a rapidly changing market, while providing context on whether workers feel equipped with the skills needed to enact change in their careers and in the wider music business.

The FN Meka debacle has more resonance from a branding/ethics perspective, than it does as a purely technological case study.

The FN Meka debacle has more resonance from a branding/ethics perspective, than it does as a purely technological case study.