Contributor

Katherine Bassett

Articles by this contributor
Recaps
Alex Brees (Founder/CEO, un:hurd) on streamlining marketing for independent artists
July 04 2023

Last week, we were joined for a Water Cooler interview with Alex Brees, CEO of un:hurd — a platform which allows independent artists to create and automate targeted marketing campaigns.

Marketing
Music merchandise keeps artists afloat. But how does it work?
June 15 2023

As revenue streams for artists become more precarious over time, merchandise has stepped in as a dependable alternative. At their best, these items can be artistic statements in their own right.

Recaps
Jessica Powell (Co-Founder/CEO, Audioshake) on music startup challenges and the “new possibilities” with music AI

Jessica is the cofounder/CEO of AudioShake, a music startup that uses AI to break down songs into separate stems. They’ve raised several million dollars in funding, most recently led by celebrity investors like Metallica and Miley Cyrus.

Community
Amber Atherton (investor, author) on building virtual communities: Start small and niche
May 31 2023

Amber is an investor and founder (her community software startup Zyper was ​acquired​ by Discord) and author of the book ​The Rise of Virtual Communities​.

Web3
[LISTEN] Balancing niche and mainstream on the road to Web3 adoption

For many observers, it can feel like Web3 is in the grips of an identity crisis.

Web3
Web3 music strategy in a bear market: Tips from our community
April 17 2023

For many artists and their teams, it feels like the Web3 playbook — which had barely been written in the first place — has once again been ripped up.

Fandom
Wavelengths 003: Crafting superfan experiences, from the physical to the digital
February 02 2023

As touring and streaming increasingly fail to present sustainable revenue streams to middle class artists, it’s never been more critical for artists to find their true fans — fans that will follow their artists throughout their careers, across projects and platforms.

Community Q&As
Community Member Q&A: Andres Botero, Manga Creative Studios
November 02 2022

To platform more voices from the Water & Music community, we’ve decided to reignite our Community Member Q&A section. Biweekly, we’ll be running a Q&A with W&M members doing particularly innovative or interesting work with music and technology.

Community Q&As
Community Member Q&A: Josh Dalton, Serenade
October 03 2022

To platform more voices from the Water & Music community, we’ve decided to reignite our Community Member Q&A section. Biweekly, we’ll be running a Q&A with W&M members doing particularly innovative or interesting work with music and technology.

Careers
Community Barometer, Q2 2022: The future of work
September 23 2022

Our latest community barometer survey identified several challenges currently affecting music-industry workers in a rapidly changing market, while providing context on whether workers feel equipped with the skills needed to enact change in their careers and in the wider music business. 

Discord digests
Key takeaways from our discussion on avatar rapper FN Meka
September 03 2022

The FN Meka debacle has more resonance from a branding/ethics perspective, than it does as a purely technological case study.

Discord digests
Muse’s NFT album becomes first to hit the UK charts — but does it land?
August 25 2022

The FN Meka debacle has more resonance from a branding/ethics perspective, than it does as a purely technological case study.