Category: Web3
The rise of Web3 and blockchain in all its forms — across NFTs, social tokens, and DAOs — has ushered a new wave of experimentation in the music industry, rethinking traditional approaches to music monetization and fan engagement. As a research community, we are especially interested in analyzing music NFT sales activity, designing tokenized community strategies for independent artists, and examining hybrid Web2/Web3 legal frameworks for music rights.
Capturing the W&M community’s unique, early-adopter, critical pulse on the music/Web3 landscape, backed by ongoing reporting from our Web3 research team that you won’t find elsewhere.
In late September, we hosted our first Wavelengths in Brooklyn, where industry leaders discussed Music Curation & Discovery in Web3.
We interviewed nearly 20 different artists and community leaders from underrepresented genres in Web3, to learn about the role of genre in shaping long-term branding strategies as well as artist sentiment around the technology.
Connecting the dots between the more technical, cutting-edge discussions taking place among Ethereum developers, and what artists and the music industry can expect (and how they can best prepare) in terms of potential upcoming changes to music/Web3 apps and use cases.
Introducing our new, collaborative editorial vertical dedicated to tracking the music/Web3 landscape.
A proposal for a more minimalist, needs-driven approach to ironing out a music NFT metadata schema, grounded in emerging contextual use cases around the artist/fan journey in Web3.
Introducing our new, collaborative editorial vertical dedicated to tracking the music/Web3 landscape.
Continuing Water & Music’s exploration of the legal maze around music and Web3, this article takes a closer look at nascent smart-contract developments around collaborative splits for Web3-native music releases.
The FN Meka debacle has more resonance from a branding/ethics perspective, than it does as a purely technological case study.
The FN Meka debacle has more resonance from a branding/ethics perspective, than it does as a purely technological case study.
There is a new generation of alternative streaming and curation services being built on top of music NFTs, providing a crucial contextual and social layer on top of the wider music/Web3 ecosystem as it scales.
A starting metrics framework for evaluating and comparing different music NFT drops over time, with a focus on tracking collector activity and gauging the overall community health of music NFT projects.