Category: Web3
The rise of Web3 and blockchain in all its forms — across NFTs, social tokens, and DAOs — has ushered a new wave of experimentation in the music industry, rethinking traditional approaches to music monetization and fan engagement. As a research community, we are especially interested in analyzing music NFT sales activity, designing tokenized community strategies for independent artists, and examining hybrid Web2/Web3 legal frameworks for music rights.
For many observers, it can feel like Web3 is in the grips of an identity crisis.
For many artists and their teams, it feels like the Web3 playbook — which had barely been written in the first place — has once again been ripped up.
Analyzing the fan journey in music and Web3 from project discovery to post-mint community engagement, based on interviews with 22 music NFT collectors and subject-matter experts.
A first-of-its-kind snapshot into the distinct imprint of music NFTs in Latin America, outlining the ecosystem’s key region-specific characteristics and trends.
Our panel of passionate builders of community and culture in Web3, co-curated with our partner Refraction, discussed the nature of cultivating a diverse Web3 landscape for artists and their communities around the globe.
Data literacy is table stakes for making smart decisions about how to grow music careers and brands, and Web3 shouldn’t be any different.
2022 closed with a dynamic debate in the #web3 channel of the Water & Music Discord server about the role of aggregation and traditional IP law in the music NFT landscape.
A new series unpacking essential foundational concepts for navigating music and tech.
Entender el universo alrededor de los NFTs de música de Latinoamérica tiene múltiples implicaciones: no solo es comprender la actualidad de una tecnología que puede cambiar las maneras de consumo cultural a nivel global, es además la posibilidad de visibilizar en tiempo real cuales son los principales aprendizajes que dejan las experiencias ya realizadas en este paradigma y con esto una primer foto sobre la capacidad de adaptación de los proyectos de música con la utilización de las tecnologías actuales.
Capturing the W&M community’s unique, early-adopter, critical pulse on the music/Web3 landscape, backed by ongoing reporting from our Web3 research team that you won’t find elsewhere.
Capturing the W&M community’s unique, early-adopter, critical pulse on the music/Web3 landscape, backed by ongoing reporting from our Web3 research team that you won’t find elsewhere.
In late September, we hosted our first Wavelengths in Brooklyn, where industry leaders discussed Music Curation & Discovery in Web3.