Category: Web3
The rise of Web3 and blockchain in all its forms — across NFTs, social tokens, and DAOs — has ushered a new wave of experimentation in the music industry, rethinking traditional approaches to music monetization and fan engagement. As a research community, we are especially interested in analyzing music NFT sales activity, designing tokenized community strategies for independent artists, and examining hybrid Web2/Web3 legal frameworks for music rights.
Our panel of passionate builders of community and culture in Web3, co-curated with our partner Refraction, discussed the nature of cultivating a diverse Web3 landscape for artists and their communities around the globe.
Data literacy is table stakes for making smart decisions about how to grow music careers and brands, and Web3 shouldn’t be any different.
2022 closed with a dynamic debate in the #web3 channel of the Water & Music Discord server about the role of aggregation and traditional IP law in the music NFT landscape.
A new series unpacking essential foundational concepts for navigating music and tech.
Entender el universo alrededor de los NFTs de música de Latinoamérica tiene múltiples implicaciones: no solo es comprender la actualidad de una tecnología que puede cambiar las maneras de consumo cultural a nivel global, es además la posibilidad de visibilizar en tiempo real cuales son los principales aprendizajes que dejan las experiencias ya realizadas en este paradigma y con esto una primer foto sobre la capacidad de adaptación de los proyectos de música con la utilización de las tecnologías actuales.
Capturing the W&M community’s unique, early-adopter, critical pulse on the music/Web3 landscape, backed by ongoing reporting from our Web3 research team that you won’t find elsewhere.
Capturing the W&M community’s unique, early-adopter, critical pulse on the music/Web3 landscape, backed by ongoing reporting from our Web3 research team that you won’t find elsewhere.
In late September, we hosted our first Wavelengths in Brooklyn, where industry leaders discussed Music Curation & Discovery in Web3.
We interviewed nearly 20 different artists and community leaders from underrepresented genres in Web3, to learn about the role of genre in shaping long-term branding strategies as well as artist sentiment around the technology.
Connecting the dots between the more technical, cutting-edge discussions taking place among Ethereum developers, and what artists and the music industry can expect (and how they can best prepare) in terms of potential upcoming changes to music/Web3 apps and use cases.
Introducing our new, collaborative editorial vertical dedicated to tracking the music/Web3 landscape.
A proposal for a more minimalist, needs-driven approach to ironing out a music NFT metadata schema, grounded in emerging contextual use cases around the artist/fan journey in Web3.