Category: Strategy

Our dedicated editorial vertical covering the future of work in the music business.

In September 2022, Space Ape Games announced that its mobile rhythm game Beatstar had generated $73 million in revenue — and shared over $16 million of its income with rightsholders, in a revenue-share model that is almost unheard of in the video game industry.

Our new, collaborative editorial vertical about the future of work in the music business.

We interviewed nearly 20 different artists and community leaders from underrepresented genres in Web3, to learn about the role of genre in shaping long-term branding strategies as well as artist sentiment around the technology.

There’s been a significant rise in music and gaming collaborations across mobile games, rhythm games, virtual world platforms, and more. But the barriers to entry remain high for most independent artists.

Our new, collaborative editorial vertical about the future of work in the music business.

Riot Games, the studio behind League of Legends, has collaborated with Lil Nas X on the 2022 League of Legends World Championship (Worlds) Tournament anthem, “Star Walkin.’”

Our latest community barometer survey identified several challenges currently affecting music-industry workers in a rapidly changing market, while providing context on whether workers feel equipped with the skills needed to enact change in their careers and in the wider music business.

Introducing our new, collaborative editorial vertical about the future of work in the music business. On a biweekly basis, our research team highlights the most interesting jobs emerging in music — “interesting” defined as involving new technologies, skill sets, strategic priorities, and cross-industry synergies like in gaming, fitness, and podcasts — as a vector for charting potential futures for the music industry as a whole.

Justin Bieber played his first-ever in-game concert in Garena Free Fire, a battle-royale game exclusive to mobile devices, on August 27, 2022. Did it generate the buzz and results that we expected!

A recap of how we designed the latest iteration of the W&M Academy, and the main themes that our speakers shared with our community.

Introducing our new, collaborative editorial vertical exploring the intersection of music and video games.