Metaverse
Choose your own adventure: A music metaverse path finder
July 13 2022

A self-directed guide for artists and their teams to explore the diverse set of entry points into musical metaverse experiences.

Metaverse
9 design principles for a musical metaverse
July 06 2022

A set of nine artist- and fan-centric design principles for building the next generation of musical metaverse experiences.

$STREAM
Más allá de los titulares: Analizando las estrategias de incorporación de Web3 para fans de la música
March 11 2022

Despite headlines about big sales and big possibilities for artists’ futures in Web3, a close examination of fan onboarding tactics suggest there will be numerous hurdles before this possibility becomes a reality.

$STREAM
Behind the headlines: Analyzing Web3 onboarding strategies for music fans
December 16 2021

Despite headlines about big sales and big possibilities for artists’ futures in Web3, a close examination of fan onboarding tactics suggest there will be numerous hurdles before this possibility becomes a reality.

Streaming
What music/tech companies won’t tell you about spatial audio
October 22 2021
Livestreaming
Music livestreaming’s total (un)addressable market
September 20 2021

Only 5% of the U.S. general population has attended a virtual concert or livestreamed performance in the past year, and only 5% of the U.S. general population plans to attend a virtual concert or livestreamed performance in the upcoming year.

Marketing
The à-la-carte artist: How Drake uses variability to provide each fan with a unique experience
September 14 2021
Artists
How Spotify’s new advertising strategy impacts artists
August 13 2021
Agencies
Why a COVID data strategy for live music doesn’t exist (yet)
August 08 2021
A&R
The music industry’s biggest messaging problem
April 07 2021
Artists
Beyond the band-aid: How to create the music livestreaming platform of the future, now
March 16 2021
Artists
Why the Target exclusive still has staying power in mainstream music
March 02 2021