Gaming
The Score: Is Lil Nas X’s League of Legends collaboration his smartest play yet?
September 26 2022

Riot Games, the studio behind League of Legends, has collaborated with Lil Nas X on the 2022 League of Legends World Championship (Worlds) Tournament anthem, “Star Walkin.’”

Careers
Community Barometer, Q2 2022: The future of work
September 23 2022

Our latest community barometer survey identified several challenges currently affecting music-industry workers in a rapidly changing market, while providing context on whether workers feel equipped with the skills needed to enact change in their careers and in the wider music business. 

Careers
CC: Product managers for avatar artists, music/podcast politics, ecommerce services, and more
September 21 2022

Introducing our new, collaborative editorial vertical about the future of work in the music business. On a biweekly basis, our research team highlights the most interesting jobs emerging in music — “interesting” defined as involving new technologies, skill sets, strategic priorities, and cross-industry synergies like in gaming, fitness, and podcasts — as a vector for charting potential futures for the music industry as a whole.

Gaming
The Score: Was Justin Bieber’s first in-game concert a success?
September 12 2022

Justin Bieber played his first-ever in-game concert in Garena Free Fire, a battle-royale game exclusive to mobile devices, on August 27, 2022. Did it generate the buzz and results that we expected!

Artists
The artist team, today & tomorrow: Takeaways from W&M Summer School 2022
September 09 2022

A recap of how we designed the latest iteration of the W&M Academy, and the main themes that our speakers shared with our community.

Gaming
The Score: Blackpink, PUBG, and the rise of virtual concerts in mobile games
August 29 2022

Introducing our new, collaborative editorial vertical exploring the intersection of music and video games.

Metaverse
Choose your own adventure: A music metaverse path finder
July 13 2022

A self-directed guide for artists and their teams to explore the diverse set of entry points into musical metaverse experiences.

Metaverse
9 design principles for a musical metaverse
July 06 2022

A set of nine artist- and fan-centric design principles for building the next generation of musical metaverse experiences.

$STREAM
Más allá de los titulares: Analizando las estrategias de incorporación de Web3 para fans de la música
March 11 2022

Despite headlines about big sales and big possibilities for artists’ futures in Web3, a close examination of fan onboarding tactics suggest there will be numerous hurdles before this possibility becomes a reality.

$STREAM
Behind the headlines: Analyzing Web3 onboarding strategies for music fans
December 16 2021

Despite headlines about big sales and big possibilities for artists’ futures in Web3, a close examination of fan onboarding tactics suggest there will be numerous hurdles before this possibility becomes a reality.