Category: Starter Packs
Our free series unpacking essential foundational concepts for navigating music and tech. Every two weeks, we’ll highlight a timely topic in the music/tech news, and ground it in evergreen findings from our community-driven research projects. Hopefully, this format will give you more context on everything we’re doing as a community, and serve as a jumping-off point for further analysis as we collectively navigate the rapidly shifting music industry.
How deepfake songs actually work, how we got here, and what kinds of battles to expect moving forward.
Securing an endorsement deal is no longer a matter of “selling out”; for many artists, it’s a matter of survival.
If the music industry is an orchestra, curation is like its conductor — arranging and guiding otherwise disparate artists, scenes, and styles into a dynamic, narrative whole that is much greater than the sum of its parts.
Music’s potential in virtual worlds is much more than just a game.
In today’s crowded landscape, the best moat you can invest in as an artist is a strong, memorable brand — which comes downstream of good marketing.
The concept of community has risen to a new level of prominence in the last few years as a critical source of social and commercial resilience in artists’ careers.
Data literacy is table stakes for making smart decisions about how to grow music careers and brands, and Web3 shouldn’t be any different.
A new series unpacking essential foundational concepts for navigating music and tech.