Marketing
Takeaways from our inaugural music marketing data bootcamp
November 13 2023

In October 2023, Water & Music joined forces with music data consultancy Music Tomorrow to put on our inaugural Music Marketing Data Bootcamp, which gave students a comprehensive introduction to music data and the pivotal role it plays across the digital marketing lifecycle.

Artificial intelligence
Ed Newton-Rex (VP Audio, Stability AI) on building the next wave of music AI tools
September 28 2023

On September 13, 2023, Stability AI launched their text-to-audio generation tool Stable Audio, the latest addition to a rapidly accelerating wave of development around music AI this year.

Streaming
Michael Pelczynski (Forms + Shapes) on what we get wrong about streaming economics
September 14 2023

Even as music streaming has gotten bigger and more scrutinized, there’s still widespread confusion and misunderstanding around the basics of how streaming economics really works.

Artists
Srishti Das (Founder, Hivewire) on music strategy for emerging markets
August 19 2023

Understanding the opportunity in “emerging markets” is not just about completing marketing checkboxes on consumption numbers, dollars, or shiny features. It’s about appreciating the unique cultural, social, and economic nuances that shape local tastes, consumption patterns, and creative innovations over time.

Distribution
Andreea Gleeson (CEO, TuneCore) on music distribution in an AI-first world
August 05 2023

TuneCore has become one of the most vocal music-industry stakeholders when it comes to AI, taking a stance that is equal parts proactive and cautious.

Recaps
Alex Brees (Founder/CEO, un:hurd) on streamlining marketing for independent artists
July 04 2023

Last week, we were joined for a Water Cooler interview with Alex Brees, CEO of un:hurd — a platform which allows independent artists to create and automate targeted marketing campaigns.

Recaps
Jessica Powell (Co-Founder/CEO, Audioshake) on music startup challenges and the “new possibilities” with music AI
June 15 2023

Jessica is the cofounder/CEO of AudioShake, a music startup that uses AI to break down songs into separate stems. They’ve raised several million dollars in funding, most recently led by celebrity investors like Metallica and Miley Cyrus.

Community
Amber Atherton (investor, author) on building virtual communities: Start small and niche
May 31 2023

Amber is an investor and founder (her community software startup Zyper was ​acquired​ by Discord) and author of the book ​The Rise of Virtual Communities​.

Copyright
Music copyright fundamentals (with Dani Balcells and Chris Cooke)
April 26 2023
Community
The root of the music NFT problem (CO:QUO panel recap)
June 25 2021
Recaps
2020 in review: Ten takeaways from our top stories this year
December 31 2020