Category: Recaps

In October 2023, Water & Music joined forces with music data consultancy Music Tomorrow to put on our inaugural Music Marketing Data Bootcamp, which gave students a comprehensive introduction to music data and the pivotal role it plays across the digital marketing lifecycle.

On September 13, 2023, Stability AI launched their text-to-audio generation tool Stable Audio, the latest addition to a rapidly accelerating wave of development around music AI this year.

Even as music streaming has gotten bigger and more scrutinized, there’s still widespread confusion and misunderstanding around the basics of how streaming economics really works.

Understanding the opportunity in “emerging markets” is not just about completing marketing checkboxes on consumption numbers, dollars, or shiny features. It’s about appreciating the unique cultural, social, and economic nuances that shape local tastes, consumption patterns, and creative innovations over time.

TuneCore has become one of the most vocal music-industry stakeholders when it comes to AI, taking a stance that is equal parts proactive and cautious.

Last week, we were joined for a Water Cooler interview with Alex Brees, CEO of un:hurd — a platform which allows independent artists to create and automate targeted marketing campaigns.

Jessica is the cofounder/CEO of AudioShake, a music startup that uses AI to break down songs into separate stems. They’ve raised several million dollars in funding, most recently led by celebrity investors like Metallica and Miley Cyrus.

Amber is an investor and founder (her community software startup Zyper was acquired by Discord) and author of the book The Rise of Virtual Communities.

