The metaverse is perhaps best understood not as a concrete thing, but rather as a desired state for how we interact online and offline, especially when it comes to more fluid, social expressions of identity and fandom. As a research community, we are especially interested in how the metaverse (especially gaming and virtual worlds) can help artists and their teams monetize their IP, grow their audiences, engage with existing fans, and build immersive, cutting-edge experiential layers on top of music.
Cutting through the hype to present tangible, focused opportunities for growth and improvement around one of the most in-demand and fundamental use cases for musical metaverse experiences today: Having fun with friends.
A diverse set of ideas to monetize music IP and engage meaningfully with fans in the metaverse, across three main categories: Creating visually immersive content, licensing music IP directly to platforms’ content libraries, and making artist IP available for user identity and expression.
A set of nine artist- and fan-centric design principles for building the next generation of musical metaverse experiences.
Where the production and physical space limitations for this type of augmented reality inhibits scaling this type of experience to mass audiences, we can see the metaverse – with its many platforms and worlds, and with varying levels of interactivity – being a place where we see more of these estates extend their reach using new technologies.