Category: Marketing
No matter what the technology, artist development and audience growth remain persistent challenges across the music industry.
As part of our research, we develop evergreen guides, frameworks, and tips for artists and their teams seeking to use technology to build smarter digital marketing strategies and reach the right fans.
From August 12–14, 2022, Water & Music and Friends With Benefits (FWB) joined forces to explore the nature of IRL <> URL communities through a collaborative workshop at FWB Fest, where attendees came together to document how they would map the communities they are a part of.
Our dedicated editorial vertical covering the future of work in the music business.
Our new, collaborative editorial vertical about the future of work in the music business.
Capturing the W&M community’s unique, early-adopter, critical pulse on the music/Web3 landscape, backed by ongoing reporting from our Web3 research team that you won’t find elsewhere.
Our new, collaborative editorial vertical about the future of work in the music business.
Introducing our new, collaborative editorial vertical about the future of work in the music business. On a biweekly basis, our research team highlights the most interesting jobs emerging in music — “interesting” defined as involving new technologies, skill sets, strategic priorities, and cross-industry synergies like in gaming, fitness, and podcasts — as a vector for charting potential futures for the music industry as a whole.
Introducing our new, collaborative editorial vertical about the future of work in the music business. On a biweekly basis, our research team highlights the most interesting jobs emerging in music — “interesting” defined as involving new technologies, skill sets, strategic priorities, and cross-industry synergies like in gaming, fitness, and podcasts — as a vector for charting potential futures for the music industry as a whole.
A self-directed guide for artists and their teams to explore the diverse set of entry points into musical metaverse experiences.
Cutting through the hype to present tangible, focused opportunities for growth and improvement around one of the most in-demand and fundamental use cases for musical metaverse experiences today: Having fun with friends.
A set of nine artist- and fan-centric design principles for building the next generation of musical metaverse experiences.
In response to growing demand and market activity, we’ve updated our music NFT contract builder to include off-chain, IRL benefits around merchandise and access, which comprise some of the fastest-growing forms of utility around music NFTs.
What if we treat the financial rails around music with the same level of creativity as the music itself?