Category: Marketing
No matter what the technology, artist development and audience growth remain persistent challenges across the music industry.
As part of our research, we develop evergreen guides, frameworks, and tips for artists and their teams seeking to use technology to build smarter digital marketing strategies and reach the right fans.
Securing an endorsement deal is no longer a matter of “selling out”; for many artists, it’s a matter of survival.
Analyzing the fan journey in music and Web3 from project discovery to post-mint community engagement, based on interviews with 22 music NFT collectors and subject-matter experts.
It took nearly one whole year for the independent music community to see some initial fruits from Epic Games’ acquisition of Bandcamp.
If the music industry is an orchestra, curation is like its conductor — arranging and guiding otherwise disparate artists, scenes, and styles into a dynamic, narrative whole that is much greater than the sum of its parts.
Music’s potential in virtual worlds is much more than just a game.
On February 21, 2023, Water & Music partnered with DC-based music company Phlote to host our fourth in-person Wavelengths: A roundtable discussion on the future of financially sustainable music communities.
In today’s crowded landscape, the best moat you can invest in as an artist is a strong, memorable brand — which comes downstream of good marketing.
The concept of community has risen to a new level of prominence in the last few years as a critical source of social and commercial resilience in artists’ careers.
As touring and streaming increasingly fail to present sustainable revenue streams to middle class artists, it’s never been more critical for artists to find their true fans — fans that will follow their artists throughout their careers, across projects and platforms.
Our panel of passionate builders of community and culture in Web3, co-curated with our partner Refraction, discussed the nature of cultivating a diverse Web3 landscape for artists and their communities around the globe.
Data literacy is table stakes for making smart decisions about how to grow music careers and brands, and Web3 shouldn’t be any different.
Outlining the challenges we’ve faced in attempting to build a public database of music marketing ROI benchmarks, and what they reveal about the way the music industry measures growth and success.