Category: Marketing
No matter what the technology, artist development and audience growth remain persistent challenges across the music industry.
As part of our research, we develop evergreen guides, frameworks, and tips for artists and their teams seeking to use technology to build smarter digital marketing strategies and reach the right fans.
Artists
Why hasn’t the music industry’s pro-UGC mentality translated to merch?
July 07 2019
Apple Music
Streaming services finally care more about old* music
June 27 2019
Artists
The Messy Mystery of Spotify’s “This Is” Playlists
June 24 2019
Streaming
The inevitable onslaught of music podcast spam
June 03 2019