Metaverse
Meeting in the musical metaverse: Expectations vs. reality
July 11 2022

Cutting through the hype to present tangible, focused opportunities for growth and improvement around one of the most in-demand and fundamental use cases for musical metaverse experiences today: Having fun with friends.

Metaverse
9 design principles for a musical metaverse
July 06 2022

A set of nine artist- and fan-centric design principles for building the next generation of musical metaverse experiences.

$STREAM
Más allá de los titulares: Analizando las estrategias de incorporación de Web3 para fans de la música
March 11 2022

Despite headlines about big sales and big possibilities for artists’ futures in Web3, a close examination of fan onboarding tactics suggest there will be numerous hurdles before this possibility becomes a reality.

$STREAM
Analizando el sentimiento de fans sobre lanzamientos de NFTs de música
$STREAM
Analyzing fan sentiment of music NFT drops
December 17 2021
$STREAM
Behind the headlines: Analyzing Web3 onboarding strategies for music fans
December 16 2021

Despite headlines about big sales and big possibilities for artists’ futures in Web3, a close examination of fan onboarding tactics suggest there will be numerous hurdles before this possibility becomes a reality.

A&R
Community Member Q&A: Jennifer Bonita, Senior Manager, Artist Relations at Yousician
July 09 2021
Charts
Anatomy of a modern pop fanbase: How fans use data to build their own music marketing powerhouses
June 07 2021
Artists
Beyond the band-aid: How to create the music livestreaming platform of the future, now
March 16 2021
Artists
Why the Target exclusive still has staying power in mainstream music
March 02 2021
Artists
Olivia Rodrigo and the fall of Disney’s music machine
January 27 2021
Artists
The state of music NFTs and social tokens: An emerging, multimillion-dollar fan economy
January 13 2021