Web3
Wavelengths 002: Web3 for whom?
February 03 2023

Our panel of passionate builders of community and culture in Web3, co-curated with our partner Refraction, discussed the nature of cultivating a diverse Web3 landscape for artists and their communities around the globe.

Fandom
Wavelengths 003: Crafting superfan experiences, from the physical to the digital

As touring and streaming increasingly fail to present sustainable revenue streams to middle class artists, it’s never been more critical for artists to find their true fans — fans that will follow their artists throughout their careers, across projects and platforms.

Community
Attack / Decay / Research / Release: Mapping community with FWB
December 08 2022

From August 12–14, 2022, Water & Music and Friends With Benefits (FWB) joined forces to explore the nature of IRL <> URL communities through a collaborative workshop at FWB Fest, where attendees came together to document how they would map the communities they are a part of.

Web3
Sidechain: Web3 presave strategies, the death of FWB Local, and influencer disclosures
November 09 2022

Capturing the W&M community’s unique, early-adopter, critical pulse on the music/Web3 landscape, backed by ongoing reporting from our Web3 research team that you won’t find elsewhere.

Careers
CC: Hiring trends across community management, TikTok strategy, metaverse affairs, and more
September 07 2022

Introducing our new, collaborative editorial vertical about the future of work in the music business. On a biweekly basis, our research team highlights the most interesting jobs emerging in music — “interesting” defined as involving new technologies, skill sets, strategic priorities, and cross-industry synergies like in gaming, fitness, and podcasts — as a vector for charting potential futures for the music industry as a whole.

Metaverse
Choose your own adventure: A music metaverse path finder
July 13 2022

A self-directed guide for artists and their teams to explore the diverse set of entry points into musical metaverse experiences.

Metaverse
Meeting in the musical metaverse: Expectations vs. reality
July 11 2022

Cutting through the hype to present tangible, focused opportunities for growth and improvement around one of the most in-demand and fundamental use cases for musical metaverse experiences today: Having fun with friends.

Metaverse
9 design principles for a musical metaverse
July 06 2022

A set of nine artist- and fan-centric design principles for building the next generation of musical metaverse experiences.

Web3
Music NFT contract template V2: Off-chain benefits
June 15 2022

In response to growing demand and market activity, we’ve updated our music NFT contract builder to include off-chain, IRL benefits around merchandise and access, which comprise some of the fastest-growing forms of utility around music NFTs.

Web3
Chains & rails: How Songcamp builds community-first music infrastructure
June 06 2022

What if we treat the financial rails around music with the same level of creativity as the music itself?

$STREAM
From protocols to people: A study of music NFT platforms’ onboarding strategies
March 08 2022

In this article, we aim to encapsulate the various strategies that music NFT platforms use to attract, onboard and retain their fans, collectors and artists in an increasingly competitive marketplace.

$STREAM
The state of music DAOs
March 07 2022

More than 30 online music and creator communities now self-identify as decentralized autonomous organizations (DAOs). Over the last two months, we interviewed more than 15 leaders from a wide range of music DAOs to gain perspective on possibilities for their respective organizations in this emerging framework, using Web3 tools and strategies unavailable to the traditional music industry. Ultimately, we found the leaders we spoke with viewed the concept of a DAO not as technical infrastructure, but rather as an abstract social signal to mobilize online communities. Their approach and perspective differed — sometimes vastly — from the token-focused or on-chain-dependent ethos common to many protocol-centric DAOs that came before them.