Category: Marketing
No matter what the technology, artist development and audience growth remain persistent challenges across the music industry.
As part of our research, we develop evergreen guides, frameworks, and tips for artists and their teams seeking to use technology to build smarter digital marketing strategies and reach the right fans.
Amber is an investor and founder (her community software startup Zyper was acquired by Discord) and author of the book The Rise of Virtual Communities.
The way the gaming industry is approaching creator payments could be a critical reference as rights holders continue to push for reform in streaming payout models at large.
Today’s music streaming platforms are increasingly trying to position their offerings as “artist-friendly.” But what does that phrase actually mean — and who’s doing it right?
For many artists and their teams, it feels like the Web3 playbook — which had barely been written in the first place — has once again been ripped up.
Securing an endorsement deal is no longer a matter of “selling out”; for many artists, it’s a matter of survival.
Analyzing the fan journey in music and Web3 from project discovery to post-mint community engagement, based on interviews with 22 music NFT collectors and subject-matter experts.
It took nearly one whole year for the independent music community to see some initial fruits from Epic Games’ acquisition of Bandcamp.
If the music industry is an orchestra, curation is like its conductor — arranging and guiding otherwise disparate artists, scenes, and styles into a dynamic, narrative whole that is much greater than the sum of its parts.
Music’s potential in virtual worlds is much more than just a game.
On February 21, 2023, Water & Music partnered with DC-based music company Phlote to host our fourth in-person Wavelengths: A roundtable discussion on the future of financially sustainable music communities.
In today’s crowded landscape, the best moat you can invest in as an artist is a strong, memorable brand — which comes downstream of good marketing.
The concept of community has risen to a new level of prominence in the last few years as a critical source of social and commercial resilience in artists’ careers.