Category: Marketing
No matter what the technology, artist development and audience growth remain persistent challenges across the music industry.
As part of our research, we develop evergreen guides, frameworks, and tips for artists and their teams seeking to use technology to build smarter digital marketing strategies and reach the right fans.
Artists and their teams are increasingly prioritizing access to specific data on listener consumption habits and demographics in their DSP strategies.
By and large, artists are still limited in terms of what they can present to new listeners or fans on DSPs beyond just their music.
A comprehensive introduction to the state of music data and the pivotal role it plays in digital music marketing — from high-level strategy and benchmarking to discoverability, fan development, and more.
Connecting artists and fans is one of the most critical functions of the music industry. It’s also facing an onslaught of new challenges, as technology expands fandom into a hyper-speed, 24/7 business.
Last week, we were joined for a Water Cooler interview with Alex Brees, CEO of un:hurd — a platform which allows independent artists to create and automate targeted marketing campaigns.
Next-gen ventures such as the metaverse, interactive livestreaming, and chat apps want to re-center the music industry around fans — a move that could make artists and businesses more financially self-sufficient.
Millions of musicians, fatigued by the algorithms of traditional social media, are turning to the community-first platform. But how does it work? And how do you get the most out of it?
As revenue streams for artists become more precarious over time, merchandise has stepped in as a dependable alternative. At their best, these items can be artistic statements in their own right.
Amber is an investor and founder (her community software startup Zyper was acquired by Discord) and author of the book The Rise of Virtual Communities.
The way the gaming industry is approaching creator payments could be a critical reference as rights holders continue to push for reform in streaming payout models at large.
Today’s music streaming platforms are increasingly trying to position their offerings as “artist-friendly.” But what does that phrase actually mean — and who’s doing it right?
For many artists and their teams, it feels like the Web3 playbook — which had barely been written in the first place — has once again been ripped up.