Web3
Wavelengths 002: Web3 for whom?
February 03 2023

Our panel of passionate builders of community and culture in Web3, co-curated with our partner Refraction, discussed the nature of cultivating a diverse Web3 landscape for artists and their communities around the globe.

Fandom
Wavelengths 003: Crafting superfan experiences, from the physical to the digital

As touring and streaming increasingly fail to present sustainable revenue streams to middle class artists, it’s never been more critical for artists to find their true fans — fans that will follow their artists throughout their careers, across projects and platforms.

Starter Packs
Starter Packs: Music/Web3 data
January 23 2023

Data literacy is table stakes for making smart decisions about how to grow music careers and brands, and Web3 shouldn’t be any different.

Marketing
Request for support: The unexpected labyrinth of music marketing ROI
January 05 2023

Outlining the challenges we’ve faced in attempting to build a public database of music marketing ROI benchmarks, and what they reveal about the way the music industry measures growth and success.

Community
Attack / Decay / Research / Release: Mapping community with FWB
December 08 2022

From August 12–14, 2022, Water & Music and Friends With Benefits (FWB) joined forces to explore the nature of IRL <> URL communities through a collaborative workshop at FWB Fest, where attendees came together to document how they would map the communities they are a part of.

Careers
CC: Hiring resurgence for virtual events and music data analytics
November 25 2022

Our dedicated editorial vertical covering the future of work in the music business.

Careers
CC: Hiring competition for creator tools, plus NYC’s new salary transparency law
November 10 2022

Our new, collaborative editorial vertical about the future of work in the music business.

Web3
Sidechain: Web3 presave strategies, the death of FWB Local, and influencer disclosures
November 09 2022

Capturing the W&M community’s unique, early-adopter, critical pulse on the music/Web3 landscape, backed by ongoing reporting from our Web3 research team that you won’t find elsewhere.

Careers
CC: A new product focus for music/Web3, plus industry-wide metaverse and LatAm roles
October 23 2022

Our new, collaborative editorial vertical about the future of work in the music business.

Careers
CC: Product managers for avatar artists, music/podcast politics, ecommerce services, and more
September 21 2022

Introducing our new, collaborative editorial vertical about the future of work in the music business. On a biweekly basis, our research team highlights the most interesting jobs emerging in music — “interesting” defined as involving new technologies, skill sets, strategic priorities, and cross-industry synergies like in gaming, fitness, and podcasts — as a vector for charting potential futures for the music industry as a whole.

Careers
CC: Hiring trends across community management, TikTok strategy, metaverse affairs, and more
September 07 2022

Introducing our new, collaborative editorial vertical about the future of work in the music business. On a biweekly basis, our research team highlights the most interesting jobs emerging in music — “interesting” defined as involving new technologies, skill sets, strategic priorities, and cross-industry synergies like in gaming, fitness, and podcasts — as a vector for charting potential futures for the music industry as a whole.

Metaverse
Choose your own adventure: A music metaverse path finder
July 13 2022

A self-directed guide for artists and their teams to explore the diverse set of entry points into musical metaverse experiences.