Category: Marketing

The shape of Web3 music communities: Internet forums with a shared bank account

The à-la-carte artist: How Drake uses variability to provide each fan with a unique experience

How Spotify’s new advertising strategy impacts artists

Community Member Q&A: Jennifer Bonita, Senior Manager, Artist Relations at Yousician

The root of the music NFT problem (CO:QUO panel recap)

Inaugural Community Member Q&A: Tim Shiel, broadcaster, musician and producer

Anatomy of a modern pop fanbase: How fans use data to build their own music marketing powerhouses

Three parallel futures for social audio

Beyond the band-aid: How to create the music livestreaming platform of the future, now

Why the Target exclusive still has staying power in mainstream music