Category: Marketing
Introducing our new, collaborative editorial vertical about the future of work in the music business. On a biweekly basis, our research team highlights the most interesting jobs emerging in music — “interesting” defined as involving new technologies, skill sets, strategic priorities, and cross-industry synergies like in gaming, fitness, and podcasts — as a vector for charting potential futures for the music industry as a whole.
Introducing our new, collaborative editorial vertical about the future of work in the music business. On a biweekly basis, our research team highlights the most interesting jobs emerging in music — “interesting” defined as involving new technologies, skill sets, strategic priorities, and cross-industry synergies like in gaming, fitness, and podcasts — as a vector for charting potential futures for the music industry as a whole.
A self-directed guide for artists and their teams to explore the diverse set of entry points into musical metaverse experiences.
Cutting through the hype to present tangible, focused opportunities for growth and improvement around one of the most in-demand and fundamental use cases for musical metaverse experiences today: Having fun with friends.
A set of nine artist- and fan-centric design principles for building the next generation of musical metaverse experiences.
In response to growing demand and market activity, we’ve updated our music NFT contract builder to include off-chain, IRL benefits around merchandise and access, which comprise some of the fastest-growing forms of utility around music NFTs.
What if we treat the financial rails around music with the same level of creativity as the music itself?
Over the last month, several contributors in the Water & Music community collaborated to analyze music NFT market dynamics, based on data from our members-only music NFT database. This report is the result — an in-depth analysis of 2021 music NFT sales by artist genre, platform/protocol, and label affiliation, covering over $86M worth of revenue, as well as a qualitative discussion of popular and emerging forms of utility that have emerged around the format in the last year.
Despite headlines about big sales and big possibilities for artists’ futures in Web3, a close examination of fan onboarding tactics suggest there will be numerous hurdles before this possibility becomes a reality.
