Web3
Music NFT sales in 2021: What we learned
May 06 2022

Over the last month, several contributors in the Water & Music community collaborated to analyze music NFT market dynamics, based on data from our members-only music NFT database. This report is the result — an in-depth analysis of 2021 music NFT sales by artist genre, platform/protocol, and label affiliation, covering over $86M worth of revenue, as well as a qualitative discussion of popular and emerging forms of utility that have emerged around the format in the last year.

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Más allá de los titulares: Analizando las estrategias de incorporación de Web3 para fans de la música
March 11 2022

Despite headlines about big sales and big possibilities for artists’ futures in Web3, a close examination of fan onboarding tactics suggest there will be numerous hurdles before this possibility becomes a reality.

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Analizando el sentimiento de fans sobre lanzamientos de NFTs de música
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From protocols to people: A study of music NFT platforms’ onboarding strategies
March 08 2022

In this article, we aim to encapsulate the various strategies that music NFT platforms use to attract, onboard and retain their fans, collectors and artists in an increasingly competitive marketplace.

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The state of music DAOs
March 07 2022

More than 30 online music and creator communities now self-identify as decentralized autonomous organizations (DAOs). Over the last two months, we interviewed more than 15 leaders from a wide range of music DAOs to gain perspective on possibilities for their respective organizations in this emerging framework, using Web3 tools and strategies unavailable to the traditional music industry. Ultimately, we found the leaders we spoke with viewed the concept of a DAO not as technical infrastructure, but rather as an abstract social signal to mobilize online communities. Their approach and perspective differed — sometimes vastly — from the token-focused or on-chain-dependent ethos common to many protocol-centric DAOs that came before them.

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Music DAO Deep Dives, Pt. 1: Dreams Never Die puts community before tech
January 19 2022

This breakdown is part of an ongoing, members-only interview series focused on artist and label DAOs, as part of Season 1.5 of our ongoing collaborative research on music and Web3.

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Analyzing fan sentiment of music NFT drops
December 17 2021
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Behind the headlines: Analyzing Web3 onboarding strategies for music fans
December 16 2021

Despite headlines about big sales and big possibilities for artists’ futures in Web3, a close examination of fan onboarding tactics suggest there will be numerous hurdles before this possibility becomes a reality.

Web3
The shape of Web3 music communities: Internet forums with a shared bank account
September 26 2021
Marketing
The à-la-carte artist: How Drake uses variability to provide each fan with a unique experience
September 14 2021