Category: Marketing
Our panel of passionate builders of community and culture in Web3, co-curated with our partner Refraction, discussed the nature of cultivating a diverse Web3 landscape for artists and their communities around the globe.
As touring and streaming increasingly fail to present sustainable revenue streams to middle class artists, it’s never been more critical for artists to find their true fans — fans that will follow their artists throughout their careers, across projects and platforms.
Data literacy is table stakes for making smart decisions about how to grow music careers and brands, and Web3 shouldn’t be any different.
Outlining the challenges we’ve faced in attempting to build a public database of music marketing ROI benchmarks, and what they reveal about the way the music industry measures growth and success.
From August 12–14, 2022, Water & Music and Friends With Benefits (FWB) joined forces to explore the nature of IRL <> URL communities through a collaborative workshop at FWB Fest, where attendees came together to document how they would map the communities they are a part of.
Our dedicated editorial vertical covering the future of work in the music business.
Our new, collaborative editorial vertical about the future of work in the music business.
Capturing the W&M community’s unique, early-adopter, critical pulse on the music/Web3 landscape, backed by ongoing reporting from our Web3 research team that you won’t find elsewhere.
Our new, collaborative editorial vertical about the future of work in the music business.
Introducing our new, collaborative editorial vertical about the future of work in the music business. On a biweekly basis, our research team highlights the most interesting jobs emerging in music — “interesting” defined as involving new technologies, skill sets, strategic priorities, and cross-industry synergies like in gaming, fitness, and podcasts — as a vector for charting potential futures for the music industry as a whole.
Introducing our new, collaborative editorial vertical about the future of work in the music business. On a biweekly basis, our research team highlights the most interesting jobs emerging in music — “interesting” defined as involving new technologies, skill sets, strategic priorities, and cross-industry synergies like in gaming, fitness, and podcasts — as a vector for charting potential futures for the music industry as a whole.
A self-directed guide for artists and their teams to explore the diverse set of entry points into musical metaverse experiences.