Starter Packs
Starter Packs: Music in virtual worlds
March 06 2023

Music’s potential in virtual worlds is much more than just a game.

Gaming
The Score: More game studios experimenting with virtual K-pop groups
February 15 2023

Following the growing interest in music and gaming, we’re excited to announce a new format for The Score: A monthly newsletter distributed for free to all Water & Music newsletter subscribers. Each issue will round up and analyze the biggest music and gaming stories of the month, through Water & Music’s unique industry lens — forever curious about the latest tech innovations and eager to dive into the weeds, while also pulling out actionable insights grounded in music-industry needs and challenges.

Careers
CC: Hiring resurgence for virtual events and music data analytics
November 25 2022

Our dedicated editorial vertical covering the future of work in the music business.

Web3
Sidechain: Web3 presave strategies, the death of FWB Local, and influencer disclosures
November 09 2022

Capturing the W&M community’s unique, early-adopter, critical pulse on the music/Web3 landscape, backed by ongoing reporting from our Web3 research team that you won’t find elsewhere.

Discord digests
Key takeaways from our discussion on avatar rapper FN Meka
September 03 2022

The FN Meka debacle has more resonance from a branding/ethics perspective, than it does as a purely technological case study.

Discord digests
Muse’s NFT album becomes first to hit the UK charts — but does it land?
August 25 2022

The FN Meka debacle has more resonance from a branding/ethics perspective, than it does as a purely technological case study.

Discord digests
The music metaverse is not free from red tape
July 27 2022
Metaverse
9 design principles for a musical metaverse
July 06 2022

A set of nine artist- and fan-centric design principles for building the next generation of musical metaverse experiences.

Discord digests
Scaling music/Web3 will take a village
June 29 2022
Discord digests
The music industry reacts to the bear market
June 20 2022
Web3
Music NFT contract template V2: Off-chain benefits
June 15 2022

In response to growing demand and market activity, we’ve updated our music NFT contract builder to include off-chain, IRL benefits around merchandise and access, which comprise some of the fastest-growing forms of utility around music NFTs.

Discord digests
The music NFT pricing debate
June 10 2022