New pathways: Analyzing music NFT release strategies from underrepresented genres
October 25 2022
We interviewed nearly 20 different artists and community leaders from underrepresented genres in Web3, to learn about the role of genre in shaping long-term branding strategies as well as artist sentiment around the technology.
Anatomy of a modern pop fanbase: How fans use data to build their own music marketing powerhouses
June 07 2021
SoundCloud, “digicore” and the observer effect in emerging music scenes
February 23 2021
Tracking genre diversity and fluidity in the Billboard charts
February 08 2021
In a “genre-fluid” world, why is genre categorization still such a high-stakes business?
February 04 2021
Olivia Rodrigo and the fall of Disney’s music machine
January 27 2021
How Nigerian fandoms helped center the #EndSARS movement
January 11 2021
Why hyperpop artists are flocking to Matter
December 07 2020
K-pop, cell phone ads and the future of music-tech branding
November 29 2020
Brazilian funk has made waves in the global music industry. Where does it go from here?
August 18 2020
Top music-industry tastemakers are hanging out in Clubhouse. Why?
May 28 2020
The economics of 24/7 lo-fi hip-hop YouTube livestreams
January 29 2020