Gaming
The Score: Is Lil Nas X’s League of Legends collaboration his smartest play yet?
September 26 2022

Riot Games, the studio behind League of Legends, has collaborated with Lil Nas X on the 2022 League of Legends World Championship (Worlds) Tournament anthem, “Star Walkin.’”

Careers
CC: Product managers for avatar artists, music/podcast politics, ecommerce services, and more
September 21 2022

Introducing our new, collaborative editorial vertical about the future of work in the music business. On a biweekly basis, our research team highlights the most interesting jobs emerging in music — “interesting” defined as involving new technologies, skill sets, strategic priorities, and cross-industry synergies like in gaming, fitness, and podcasts — as a vector for charting potential futures for the music industry as a whole.

Gaming
The Score: Was Justin Bieber’s first in-game concert a success?
September 12 2022

Justin Bieber played his first-ever in-game concert in Garena Free Fire, a battle-royale game exclusive to mobile devices, on August 27, 2022. Did it generate the buzz and results that we expected!

Gaming
The Score: Blackpink, PUBG, and the rise of virtual concerts in mobile games
August 29 2022

Introducing our new, collaborative editorial vertical exploring the intersection of music and video games.

Metaverse
9 design principles for a musical metaverse
July 06 2022

A set of nine artist- and fan-centric design principles for building the next generation of musical metaverse experiences.

Artists
Olivia Rodrigo and the fall of Disney’s music machine
January 27 2021
Artists
The “waterfall” strategy for monetizing music livestreams: An updated guide for emerging artists
December 14 2020

Any artist at any career stage can start thinking early on about how to increase the longevity of the art they create and distribute online.

Artists
Disney+, Netflix and the SVOD music rush
December 03 2020
Artists
15 ways to incorporate gaming into your music strategy
November 20 2020
Back catalog
Beyoncé’s 388-day album campaign and the death of premiere culture
September 16 2020