Category: Web3
The rise of Web3 and blockchain in all its forms — across NFTs, social tokens, and DAOs — has ushered a new wave of experimentation in the music industry, rethinking traditional approaches to music monetization and fan engagement. As a research community, we are especially interested in analyzing music NFT sales activity, designing tokenized community strategies for independent artists, and examining hybrid Web2/Web3 legal frameworks for music rights.
We interviewed nearly 20 different artists and community leaders from underrepresented genres in Web3, to learn about the role of genre in shaping long-term branding strategies as well as artist sentiment around the technology.
Connecting the dots between the more technical, cutting-edge discussions taking place among Ethereum developers, and what artists and the music industry can expect (and how they can best prepare) in terms of potential upcoming changes to music/Web3 apps and use cases.
Introducing our new, collaborative editorial vertical dedicated to tracking the music/Web3 landscape.
A proposal for a more minimalist, needs-driven approach to ironing out a music NFT metadata schema, grounded in emerging contextual use cases around the artist/fan journey in Web3.
Introducing our new, collaborative editorial vertical dedicated to tracking the music/Web3 landscape.
Continuing Water & Music’s exploration of the legal maze around music and Web3, this article takes a closer look at nascent smart-contract developments around collaborative splits for Web3-native music releases.
The FN Meka debacle has more resonance from a branding/ethics perspective, than it does as a purely technological case study.
The FN Meka debacle has more resonance from a branding/ethics perspective, than it does as a purely technological case study.
There is a new generation of alternative streaming and curation services being built on top of music NFTs, providing a crucial contextual and social layer on top of the wider music/Web3 ecosystem as it scales.
A starting metrics framework for evaluating and comparing different music NFT drops over time, with a focus on tracking collector activity and gauging the overall community health of music NFT projects.
A set of nine artist- and fan-centric design principles for building the next generation of musical metaverse experiences.