Web3
Sidechain: Venice, Warner Music, and more cross the Web2/Web3 bridge
September 20 2022

Introducing our new, collaborative editorial vertical dedicated to tracking the music/Web3 landscape.

Web3
Splitting the difference: Music and Web3’s multiplayer problem
September 07 2022

Continuing Water & Music’s exploration of the legal maze around music and Web3, this article takes a closer look at nascent smart-contract developments around collaborative splits for Web3-native music releases.

Discord digests
Key takeaways from our discussion on avatar rapper FN Meka
September 03 2022

The FN Meka debacle has more resonance from a branding/ethics perspective, than it does as a purely technological case study.

Discord digests
Muse’s NFT album becomes first to hit the UK charts — but does it land?
August 25 2022

The FN Meka debacle has more resonance from a branding/ethics perspective, than it does as a purely technological case study.

Web3
Music NFT aggregators challenge the streaming status quo
August 05 2022

There is a new generation of alternative streaming and curation services being built on top of music NFTs, providing a crucial contextual and social layer on top of the wider music/Web3 ecosystem as it scales.

Web3
After the drop: Measuring the lifetime value of music NFTs
July 28 2022

A starting metrics framework for evaluating and comparing different music NFT drops over time, with a focus on tracking collector activity and gauging the overall community health of music NFT projects.

Discord digests
The music metaverse is not free from red tape
July 27 2022
Metaverse
Choose your own adventure: A music metaverse path finder
July 13 2022

A self-directed guide for artists and their teams to explore the diverse set of entry points into musical metaverse experiences.

Metaverse
Meeting in the musical metaverse: Expectations vs. reality
July 11 2022

Cutting through the hype to present tangible, focused opportunities for growth and improvement around one of the most in-demand and fundamental use cases for musical metaverse experiences today: Having fun with friends.

Metaverse
3 ways to bring your music into the metaverse
July 08 2022

A diverse set of ideas to monetize music IP and engage meaningfully with fans in the metaverse, across three main categories: Creating visually immersive content, licensing music IP directly to platforms’ content libraries, and making artist IP available for user identity and expression.