Category: Data

Livestreaming
Music livestreaming’s total (un)addressable market
September 20 2021
Only 5% of the U.S. general population has attended a virtual concert or livestreamed performance in the past year, and only 5% of the U.S. general population plans to attend a virtual concert or livestreamed performance in the upcoming year.

Artists
How Spotify’s new advertising strategy impacts artists
August 13 2021

Agencies
Why a COVID data strategy for live music doesn’t exist (yet)
August 08 2021

Data
Music NFT market update, Q2 2021: Sales down by over 90%, but artists are still experimenting
July 29 2021

Charts
Anatomy of a modern pop fanbase: How fans use data to build their own music marketing powerhouses
June 07 2021

Artists
Music NFT market update, April 2021: $70.5M in sales to date
April 21 2021

Artists
Understanding music rights data: the challenges of delivering timely royalty payments to artists
April 12 2021

A&R
The music industry’s biggest messaging problem
April 07 2021

Artists
How music professionals use data to pitch artists
January 11 2021

Business models
Five major music-tech pivots happening right now

Agencies
How booking agents use (and don’t use) data

Data
The latest music-streaming user numbers and differentiation: What you need to know