Category: Data
Livestreaming
Extended Play: Music livestreaming’s total (un)addressable market
September 20 2021
Only 5% of the U.S. general population has attended a virtual concert or livestreamed performance in the past year, and only 5% of the U.S. general population plans to attend a virtual concert or livestreamed performance in the upcoming year.
Advertising
How Spotify’s new advertising strategy impacts artists
August 13 2021
Agencies
Why a COVID data strategy for live music doesn’t exist (yet)
August 08 2021
Blockchain & crypto
Music NFT market update, Q2 2021: Sales down by over 90%, but artists are still experimenting
July 29 2021
Charts
Anatomy of a modern pop fanbase: How fans use data to build their own music marketing powerhouses
June 07 2021
Artists
Music NFT market update, April 2021: $70.5M in sales to date
April 21 2021
Artists
Understanding music rights data: the challenges of delivering timely royalty payments to artists
April 12 2021
A&R
The music industry’s biggest messaging problem
April 07 2021
A&R
How music professionals use data to pitch artists
January 11 2021
Business models
Five major music-tech pivots happening right now