Category: Data

Data literacy is table stakes for making smart decisions about how to grow music careers and brands, and Web3 shouldn’t be any different.

A new series unpacking essential foundational concepts for navigating music and tech.

Outlining the challenges we’ve faced in attempting to build a public database of music marketing ROI benchmarks, and what they reveal about the way the music industry measures growth and success.

Entender el universo alrededor de los NFTs de música de Latinoamérica tiene múltiples implicaciones: no solo es comprender la actualidad de una tecnología que puede cambiar las maneras de consumo cultural a nivel global, es además la posibilidad de visibilizar en tiempo real cuales son los principales aprendizajes que dejan las experiencias ya realizadas en este paradigma y con esto una primer foto sobre la capacidad de adaptación de los proyectos de música con la utilización de las tecnologías actuales. 

Capturing the W&M community’s unique, early-adopter, critical pulse on the music/Web3 landscape, backed by ongoing reporting from our Web3 research team that you won’t find elsewhere.

Our dedicated editorial vertical covering the future of work in the music business.

A proposal for a more minimalist, needs-driven approach to ironing out a music NFT metadata schema, grounded in emerging contextual use cases around the artist/fan journey in Web3.

Artificial intelligence and machine learning are ushering in a whole new paradigm for music-making, where automated processes and tools are aiming to augment or even replace fundamental compositional and engineering skills.

Only 5% of the U.S. general population has attended a virtual concert or livestreamed performance in the past year, and only 5% of the U.S. general population plans to attend a virtual concert or livestreamed performance in the upcoming year.