Category: Brand partnerships

Artificial intelligence
Starter Pack: Music AI deepfakes
April 18 2023
How deepfake songs actually work, how we got here, and what kinds of battles to expect moving forward.

Artists
Starter Pack: Music and brand partnerships
April 03 2023
Securing an endorsement deal is no longer a matter of “selling out”; for many artists, it’s a matter of survival.

Artists
Beyond the band-aid: How to create the music livestreaming platform of the future, now
March 16 2021

Artists
Why the Target exclusive still has staying power in mainstream music
March 02 2021

Advertising
How Mexico’s YO Telco puts a new spin on music/telco partnerships
December 18 2020

Artists
K-pop, cell phone ads and the future of music-tech branding
November 29 2020

Artists
15 ways to incorporate gaming into your music strategy
November 20 2020

Artists
John Legend on Headspace: Expanding what “wellness music” can sound like
September 15 2020

Artificial intelligence
Meet the architects of music’s new avatar economy
May 12 2020

Brand partnerships
Spotify’s underrated competition: Meditation apps
May 01 2020

Brand partnerships
Why brand deals are primary, not supplementary, revenue sources for Indian artists
August 01 2019