Category: Big ideas

Understanding the opportunity in “emerging markets” is not just about completing marketing checkboxes on consumption numbers, dollars, or shiny features. It’s about appreciating the unique cultural, social, and economic nuances that shape local tastes, consumption patterns, and creative innovations over time.

A comprehensive introduction to music streaming platforms, their underlying payment models, and their consequences for artists’ career and release strategies.

Is there a chance to creatively and ethically leverage the power of this technology to further our work? Here’s a framework to make it happen.

A set of nine artist- and fan-centric design principles for building the next generation of musical metaverse experiences.

Now that we’re easing our way into 2022, we thought now would be a good time to check in on how we’re feeling about the future of the music industry. Has the hype and excitement around tech trends in 2021 burned off — or has it morphed into something solid and sustainable?