Category: Independent artists
Today’s music streaming platforms are increasingly trying to position their offerings as “artist-friendly.” But what does that phrase actually mean — and who’s doing it right?
Securing an endorsement deal is no longer a matter of “selling out”; for many artists, it’s a matter of survival.
It took nearly one whole year for the independent music community to see some initial fruits from Epic Games’ acquisition of Bandcamp.
If the music industry is an orchestra, curation is like its conductor — arranging and guiding otherwise disparate artists, scenes, and styles into a dynamic, narrative whole that is much greater than the sum of its parts.
Music’s potential in virtual worlds is much more than just a game.
In today’s crowded landscape, the best moat you can invest in as an artist is a strong, memorable brand — which comes downstream of good marketing.
Understand how music-industry stakeholders are currently leveraging and thinking about creative AI, including cross-industry patterns in AI-related needs and sentiments.
The concept of community has risen to a new level of prominence in the last few years as a critical source of social and commercial resilience in artists’ careers.
We interviewed nearly 20 different artists and community leaders from underrepresented genres in Web3, to learn about the role of genre in shaping long-term branding strategies as well as artist sentiment around the technology.
A recap of how we designed the latest iteration of the W&M Academy, and the main themes that our speakers shared with our community.
Over the last month, several contributors in the Water & Music community collaborated to analyze music NFT market dynamics, based on data from our members-only music NFT database. This report is the result — an in-depth analysis of 2021 music NFT sales by artist genre, platform/protocol, and label affiliation, covering over $86M worth of revenue, as well as a qualitative discussion of popular and emerging forms of utility that have emerged around the format in the last year.