Web3
Web3 and music rights: Our community weighs in
January 15 2023

2022 closed with a dynamic debate in the #web3 channel of the Water & Music Discord server about the role of aggregation and traditional IP law in the music NFT landscape.

Web3
Sidechain: Music NFT streaming apps under fire, FTX fallout impact, and songwriter challenges in Web3
December 11 2022

Capturing the W&M community’s unique, early-adopter, critical pulse on the music/Web3 landscape, backed by ongoing reporting from our Web3 research team that you won’t find elsewhere.

Careers
CC: Hiring competition for creator tools, plus NYC’s new salary transparency law
November 10 2022

Our new, collaborative editorial vertical about the future of work in the music business.

Web3
New pathways: Analyzing music NFT release strategies from underrepresented genres
October 25 2022

We interviewed nearly 20 different artists and community leaders from underrepresented genres in Web3, to learn about the role of genre in shaping long-term branding strategies as well as artist sentiment around the technology.

Artists
The artist team, today & tomorrow: Takeaways from W&M Summer School 2022
September 09 2022

A recap of how we designed the latest iteration of the W&M Academy, and the main themes that our speakers shared with our community.

Web3
Music NFT aggregators challenge the streaming status quo
August 05 2022

There is a new generation of alternative streaming and curation services being built on top of music NFTs, providing a crucial contextual and social layer on top of the wider music/Web3 ecosystem as it scales.

Metaverse
Choose your own adventure: A music metaverse path finder
July 13 2022

A self-directed guide for artists and their teams to explore the diverse set of entry points into musical metaverse experiences.

Metaverse
3 ways to bring your music into the metaverse
July 08 2022

A diverse set of ideas to monetize music IP and engage meaningfully with fans in the metaverse, across three main categories: Creating visually immersive content, licensing music IP directly to platforms’ content libraries, and making artist IP available for user identity and expression.

Metaverse
9 design principles for a musical metaverse
July 06 2022

A set of nine artist- and fan-centric design principles for building the next generation of musical metaverse experiences.

Artificial intelligence
Paradigm shifts: How AI will transform music creation in the next 10 years
June 23 2022
Web3
Music NFT sales in 2021: What we learned
May 06 2022

Over the last month, several contributors in the Water & Music community collaborated to analyze music NFT market dynamics, based on data from our members-only music NFT database. This report is the result — an in-depth analysis of 2021 music NFT sales by artist genre, platform/protocol, and label affiliation, covering over $86M worth of revenue, as well as a qualitative discussion of popular and emerging forms of utility that have emerged around the format in the last year.

Artists
Temp check: The state of Web3 sentiment across the music industry
March 10 2022

As a follow-up to our myriad studies of fan sentiment around music/Web3 projects in Season 1, we embarked on a survey analysis of how artists and music-industry professionals were feeling about Web3 across its numerous forms, including NFTs, DAOs and social tokens.