A recap of how we designed the latest iteration of the W&M Academy, and the main themes that our speakers shared with our community.
There is a new generation of alternative streaming and curation services being built on top of music NFTs, providing a crucial contextual and social layer on top of the wider music/Web3 ecosystem as it scales.
A self-directed guide for artists and their teams to explore the diverse set of entry points into musical metaverse experiences.
A diverse set of ideas to monetize music IP and engage meaningfully with fans in the metaverse, across three main categories: Creating visually immersive content, licensing music IP directly to platforms’ content libraries, and making artist IP available for user identity and expression.
A set of nine artist- and fan-centric design principles for building the next generation of musical metaverse experiences.
Over the last month, several contributors in the Water & Music community collaborated to analyze music NFT market dynamics, based on data from our members-only music NFT database. This report is the result — an in-depth analysis of 2021 music NFT sales by artist genre, platform/protocol, and label affiliation, covering over $86M worth of revenue, as well as a qualitative discussion of popular and emerging forms of utility that have emerged around the format in the last year.
As a follow-up to our myriad studies of fan sentiment around music/Web3 projects in Season 1, we embarked on a survey analysis of how artists and music-industry professionals were feeling about Web3 across its numerous forms, including NFTs, DAOs and social tokens.
RAC DAO is the community of holders of independent electronic artist RAC’s eponymous social token, $RAC. In February 2022, he worked with HIFI Labs to launch a custom web portal known as “racOS” for his Web2 fans to claim $RAC tokens and access token-gated tracks and other exclusive content perks down the line. That same month, $RAC also became the first artist social token to be available on Coinbase Exchange.
Holly+ is an artist DAO, built around the eponymous machine-learning tool that allows anyone to clone the voice of experimental electronic artist Holly Herndon. At its heart, Holly+ hopes to use a combination of emerging technologies to decentralize creativity.