In October 2023, Water & Music joined forces with music data consultancy Music Tomorrow to put on our inaugural Music Marketing Data Bootcamp, which gave students a comprehensive introduction to music data and the pivotal role it plays across the digital marketing lifecycle.
While many industry commentators continue to cite royalty payout rates as a primary concern with DSPs, few conversations address the issue of DSPs gating direct listener connections, leaving potentially massive monetization opportunities on the table for artists.
On September 13, 2023, Stability AI launched their text-to-audio generation tool Stable Audio, the latest addition to a rapidly accelerating wave of development around music AI this year.
Even as music streaming has gotten bigger and more scrutinized, there’s still widespread confusion and misunderstanding around the basics of how streaming economics really works.
Connecting artists and fans is one of the most critical functions of the music industry. It’s also facing an onslaught of new challenges, as technology expands fandom into a hyper-speed, 24/7 business.
Understanding the opportunity in “emerging markets” is not just about completing marketing checkboxes on consumption numbers, dollars, or shiny features. It’s about appreciating the unique cultural, social, and economic nuances that shape local tastes, consumption patterns, and creative innovations over time.
TuneCore has become one of the most vocal music-industry stakeholders when it comes to AI, taking a stance that is equal parts proactive and cautious.
A comprehensive introduction to music streaming platforms, their underlying payment models, and their consequences for artists’ career and release strategies.
Next-gen ventures such as the metaverse, interactive livestreaming, and chat apps want to re-center the music industry around fans — a move that could make artists and businesses more financially self-sufficient.
It’s as much about distribution as it is about creation.
Millions of musicians, fatigued by the algorithms of traditional social media, are turning to the community-first platform. But how does it work? And how do you get the most out of it?
Recent AI advances have caused equal parts excitement and existential fear, as artists grapple with the implications of an increasingly automated future.