Artists
The artist team, today & tomorrow: Takeaways from W&M Summer School 2022
September 09 2022

A recap of how we designed the latest iteration of the W&M Academy, and the main themes that our speakers shared with our community.

Web3
Music NFT aggregators challenge the streaming status quo
August 05 2022

There is a new generation of alternative streaming and curation services being built on top of music NFTs, providing a crucial contextual and social layer on top of the wider music/Web3 ecosystem as it scales.

Metaverse
Choose your own adventure: A music metaverse path finder
July 13 2022

A self-directed guide for artists and their teams to explore the diverse set of entry points into musical metaverse experiences.

Metaverse
3 ways to bring your music into the metaverse
July 08 2022

A diverse set of ideas to monetize music IP and engage meaningfully with fans in the metaverse, across three main categories: Creating visually immersive content, licensing music IP directly to platforms’ content libraries, and making artist IP available for user identity and expression.

Metaverse
9 design principles for a musical metaverse
July 06 2022

A set of nine artist- and fan-centric design principles for building the next generation of musical metaverse experiences.

Artificial intelligence
Paradigm shifts: How AI will transform music creation in the next 10 years
June 23 2022
Web3
Music NFT sales in 2021: What we learned
May 06 2022

Over the last month, several contributors in the Water & Music community collaborated to analyze music NFT market dynamics, based on data from our members-only music NFT database. This report is the result — an in-depth analysis of 2021 music NFT sales by artist genre, platform/protocol, and label affiliation, covering over $86M worth of revenue, as well as a qualitative discussion of popular and emerging forms of utility that have emerged around the format in the last year.

Artists
Temp check: The state of Web3 sentiment across the music industry
March 10 2022

As a follow-up to our myriad studies of fan sentiment around music/Web3 projects in Season 1, we embarked on a survey analysis of how artists and music-industry professionals were feeling about Web3 across its numerous forms, including NFTs, DAOs and social tokens.

$STREAM
Music DAO Deep Dives, Pt. 11: How $RAC pushes the boundaries of what’s possible with artist DAOs
March 07 2022

RAC DAO is the community of holders of independent electronic artist RAC’s eponymous social token, $RAC. In February 2022, he worked with HIFI Labs to launch a custom web portal known as “racOS” for his Web2 fans to claim $RAC tokens and access token-gated tracks and other exclusive content perks down the line. That same month, $RAC also became the first artist social token to be available on Coinbase Exchange.

$STREAM
Music DAO Deep Dives, Pt. 10: Why the Holly+ DAO is taking it slow
March 05 2022

Holly+ is an artist DAO, built around the eponymous machine-learning tool that allows anyone to clone the voice of experimental electronic artist Holly Herndon. At its heart, Holly+ hopes to use a combination of emerging technologies to decentralize creativity.