
We interviewed nearly 20 different artists and community leaders from underrepresented genres in Web3, to learn about the role of genre in shaping long-term branding strategies as well as artist sentiment around the technology.

There’s been a significant rise in music and gaming collaborations across mobile games, rhythm games, virtual world platforms, and more. But the barriers to entry remain high for most independent artists.

Our new, collaborative editorial vertical about the future of work in the music business.

Connecting the dots between the more technical, cutting-edge discussions taking place among Ethereum developers, and what artists and the music industry can expect (and how they can best prepare) in terms of potential upcoming changes to music/Web3 apps and use cases.

Introducing our new, collaborative editorial vertical dedicated to tracking the music/Web3 landscape.

A proposal for a more minimalist, needs-driven approach to ironing out a music NFT metadata schema, grounded in emerging contextual use cases around the artist/fan journey in Web3.

To platform more voices from the Water & Music community, we’ve decided to reignite our Community Member Q&A section. Biweekly, we’ll be running a Q&A with W&M members doing particularly innovative or interesting work with music and technology.

Riot Games, the studio behind League of Legends, has collaborated with Lil Nas X on the 2022 League of Legends World Championship (Worlds) Tournament anthem, “Star Walkin.’”

Our latest community barometer survey identified several challenges currently affecting music-industry workers in a rapidly changing market, while providing context on whether workers feel equipped with the skills needed to enact change in their careers and in the wider music business.

Introducing our new, collaborative editorial vertical about the future of work in the music business. On a biweekly basis, our research team highlights the most interesting jobs emerging in music — “interesting” defined as involving new technologies, skill sets, strategic priorities, and cross-industry synergies like in gaming, fitness, and podcasts — as a vector for charting potential futures for the music industry as a whole.

Introducing our new, collaborative editorial vertical dedicated to tracking the music/Web3 landscape.

Justin Bieber played his first-ever in-game concert in Garena Free Fire, a battle-royale game exclusive to mobile devices, on August 27, 2022. Did it generate the buzz and results that we expected!