Archive
Artificial intelligence
Voices “R” Us: The future of voice models in the music business
March 08 2023

Several tools exist today that allow artists and brands alike to generate high-quality, convincing AI voices with just minutes of training data.

Starter Packs
Starter Pack: Music in virtual worlds
March 06 2023

Music’s potential in virtual worlds is much more than just a game.

Artificial intelligence
What musicians REALLY want from creative AI tools
March 01 2023

Hint: Yes, it really is about the music.

Artificial intelligence
WATCH — The latest music AI tools in action from Never Before Heard Sounds, Harmonai, and more
February 28 2023

Over the last few months, three teams working on the bleeding edge of music AI technology led private workshops for the Water & Music community, as part of our Season 3 research on creative AI for the music industry.

Community
Wavelengths 004: Building sustainable music communities
February 25 2023

On February 21, 2023, Water & Music partnered with DC-based music company Phlote to host our fourth in-person Wavelengths: A roundtable discussion on the future of financially sustainable music communities.

Starter Packs
Starter Pack: Digital music marketing
February 20 2023

In today’s crowded landscape, the best moat you can invest in as an artist is a strong, memorable brand — which comes downstream of good marketing.

Artificial intelligence
Temp check: AI sentiment across the music industry
February 16 2023

Understand how music-industry stakeholders are currently leveraging and thinking about creative AI, including cross-industry patterns in AI-related needs and sentiments.

Artificial intelligence
AI and music copyright: A field guide for artists and developers

Addressing artists’ legal questions about creative AI and ownership, through the lens of AI tools’ terms of use.

Artificial intelligence
Building a creative AI community: Extended interview

A comprehensive, first-of-its-kind framework for understanding the music AI tooling landscape, including greater transparency into tech stacks, use cases, and business models for all stakeholders in the music AI value chain.

Artificial intelligence
The state of music AI tools

A comprehensive, first-of-its-kind framework for understanding the music AI tooling landscape, including greater transparency into tech stacks, use cases, and business models for all stakeholders in the music AI value chain.

Gaming
The Score: More game studios experimenting with virtual K-pop groups
February 15 2023

Following the growing interest in music and gaming, we’re excited to announce a new format for The Score: A monthly newsletter distributed for free to all Water & Music newsletter subscribers. Each issue will round up and analyze the biggest music and gaming stories of the month, through Water & Music’s unique industry lens — forever curious about the latest tech innovations and eager to dive into the weeds, while also pulling out actionable insights grounded in music-industry needs and challenges.

Starter Packs
Starter Pack: New music communities
February 06 2023

The concept of community has risen to a new level of prominence in the last few years as a critical source of social and commercial resilience in artists’ careers.