Archive
Web3
A needs-driven approach to music NFT metadata
October 12 2022

A proposal for a more minimalist, needs-driven approach to ironing out a music NFT metadata schema, grounded in emerging contextual use cases around the artist/fan journey in Web3.

Community Q&As
Community Member Q&A: Josh Dalton, Serenade
October 03 2022

To platform more voices from the Water & Music community, we’ve decided to reignite our Community Member Q&A section. Biweekly, we’ll be running a Q&A with W&M members doing particularly innovative or interesting work with music and technology.

Gaming
The Score: Is Lil Nas X’s League of Legends collaboration his smartest play yet?
September 26 2022

Riot Games, the studio behind League of Legends, has collaborated with Lil Nas X on the 2022 League of Legends World Championship (Worlds) Tournament anthem, “Star Walkin.’”

Careers
Community Barometer, Q2 2022: The future of work
September 23 2022

Our latest community barometer survey identified several challenges currently affecting music-industry workers in a rapidly changing market, while providing context on whether workers feel equipped with the skills needed to enact change in their careers and in the wider music business. 

Careers
CC: Product managers for avatar artists, music/podcast politics, ecommerce services, and more
September 21 2022

Introducing our new, collaborative editorial vertical about the future of work in the music business. On a biweekly basis, our research team highlights the most interesting jobs emerging in music — “interesting” defined as involving new technologies, skill sets, strategic priorities, and cross-industry synergies like in gaming, fitness, and podcasts — as a vector for charting potential futures for the music industry as a whole.

Web3
Sidechain: Venice, Warner Music, and more cross the Web2/Web3 bridge
September 20 2022

Introducing our new, collaborative editorial vertical dedicated to tracking the music/Web3 landscape.

Gaming
The Score: Was Justin Bieber’s first in-game concert a success?
September 12 2022

Justin Bieber played his first-ever in-game concert in Garena Free Fire, a battle-royale game exclusive to mobile devices, on August 27, 2022. Did it generate the buzz and results that we expected!

Artists
The artist team, today & tomorrow: Takeaways from W&M Summer School 2022
September 09 2022

A recap of how we designed the latest iteration of the W&M Academy, and the main themes that our speakers shared with our community.

Web3
Splitting the difference: Music and Web3’s multiplayer problem
September 07 2022

Continuing Water & Music’s exploration of the legal maze around music and Web3, this article takes a closer look at nascent smart-contract developments around collaborative splits for Web3-native music releases.

Careers
CC: Hiring trends across community management, TikTok strategy, metaverse affairs, and more

Introducing our new, collaborative editorial vertical about the future of work in the music business. On a biweekly basis, our research team highlights the most interesting jobs emerging in music — “interesting” defined as involving new technologies, skill sets, strategic priorities, and cross-industry synergies like in gaming, fitness, and podcasts — as a vector for charting potential futures for the music industry as a whole.

Discord digests
Key takeaways from our discussion on avatar rapper FN Meka
September 03 2022

The FN Meka debacle has more resonance from a branding/ethics perspective, than it does as a purely technological case study.

Gaming
The Score: Blackpink, PUBG, and the rise of virtual concerts in mobile games
August 29 2022

Introducing our new, collaborative editorial vertical exploring the intersection of music and video games.