The more we delve into music AI software beyond the major DAWs, the more we feel the silent hand of the “time-to-fun” metric at work.

Amber is an investor and founder (her community software startup Zyper was ​acquired​ by Discord) and author of the book ​The Rise of Virtual Communities​.

For many observers, it can feel like Web3 is in the grips of an identity crisis.

We’ve been pondering when music will get its “Midjourney moment” — namely, when high-quality song creation will become as easy for the everyday user as clicking a button.

The way the gaming industry is approaching creator payments could be a critical reference as rights holders continue to push for reform in streaming payout models at large.

On May 6, 2023, Water & Music had the distinct pleasure of hosting our inaugural Wavelengths Summit, fulfilling a dream of bringing our passionate, unique URL community into IRL space.

Today’s music streaming platforms are increasingly trying to position their offerings as “artist-friendly.” But what does that phrase actually mean — and who’s doing it right?

How deepfake songs actually work, how we got here, and what kinds of battles to expect moving forward.

For many artists and their teams, it feels like the Web3 playbook — which had barely been written in the first place — has once again been ripped up.

Securing an endorsement deal is no longer a matter of “selling out”; for many artists, it’s a matter of survival.

Generative music AI models may be upending attribution as we know it in the music business.