Archive
Distribution
Andreea Gleeson (CEO, TuneCore) on music distribution in an AI-first world
August 05 2023

TuneCore has become one of the most vocal music-industry stakeholders when it comes to AI, taking a stance that is equal parts proactive and cautious.

Streaming
Starter Pack: Music streaming platform models
July 14 2023

A comprehensive introduction to music streaming platforms, their underlying payment models, and their consequences for artists’ career and release strategies.

Recaps
Alex Brees (Founder/CEO, un:hurd) on streamlining marketing for independent artists
July 04 2023

Last week, we were joined for a Water Cooler interview with Alex Brees, CEO of un:hurd — a platform which allows independent artists to create and automate targeted marketing campaigns.

Community
Modern-day fan forums: The renaissance in online music communities
June 30 2023

Next-gen ventures such as the metaverse, interactive livestreaming, and chat apps want to re-center the music industry around fans — a move that could make artists and businesses more financially self-sufficient.

Artificial intelligence
How we made an official GrimesAI banger
June 29 2023

It’s as much about distribution as it is about creation.

Community
How to use Discord as an artist
June 22 2023

Millions of musicians, fatigued by the algorithms of traditional social media, are turning to the community-first platform. But how does it work? And how do you get the most out of it?

Artificial intelligence
The cost of automation: How AI will affect the livelihoods of working musicians
June 20 2023

Recent AI advances have caused equal parts excitement and existential fear, as artists grapple with the implications of an increasingly automated future.

Artificial intelligence
Building a new AI music format, with Bronze CEO Lex Dromgoole

“I think we need to move beyond recordings. We have to express the model itself.”

Marketing
Music merchandise keeps artists afloat. But how does it work?
June 15 2023

As revenue streams for artists become more precarious over time, merchandise has stepped in as a dependable alternative. At their best, these items can be artistic statements in their own right.

Recaps
Jessica Powell (Co-Founder/CEO, Audioshake) on music startup challenges and the “new possibilities” with music AI

Jessica is the cofounder/CEO of AudioShake, a music startup that uses AI to break down songs into separate stems. They’ve raised several million dollars in funding, most recently led by celebrity investors like Metallica and Miley Cyrus.

Artificial intelligence
The best music-making AI tools and how to use them
June 14 2023

Compared to tools like ChatGPT and Midjourney, music-making AI is behind the curve. But what’s coming next? And how can these tools help producers?

Artificial intelligence
Making music with AI? Start with these ethical guidelines
June 08 2023

Is there a chance to creatively and ethically leverage the power of this technology to further our work? Here’s a framework to make it happen.