Mapping the fan journey in music and Web3
March 29 2023
Analyzing the fan journey in music and Web3 from project discovery to post-mint community engagement, based on interviews with 22 music NFT collectors and subject-matter experts.
The Score: Mapping Epic Games’ future music strategy
March 28 2023
AI and music copyright: A field guide for artists and developers
February 16 2023
Music NFTs in Latin America: Collaborative database
March 23 2023
Our flagship output consists of large-scale, collaborative research sprints known as "seasons." In each season, we dive deep into an emerging music-tech trend that is both urgent and highly misunderstood — working with our community to paint a clearer picture of what's really happening in the market, and how artists and their teams can best prepare for what's next.
Season 1: Music and Web3 (Prospecting)
Laying out foundational resources for understanding the music/Web3 landscape, across market maps, onboarding strategies, and fan surveys.
Season 1.5: Music and Web3 (Scaffolding)
Building on Season 1 with more concrete templates and frameworks for navigating music/Web3, across legal contract templates, music DAO design, and more.
Season 2: Music and the Metaverse
Identifying the highest-leverage creative, commercial, social, and technical opportunities in music/metaverse experiences.
Quote of the Week
“The resurgence of rhythm games offers musicians a valuable opportunity to earn incremental sync income, while also broadening their fan bases (especially with a Gen Z focus).”
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